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Profitable growth is always in fashion. Boost loyalty and growth with shopper personalisation at scale. Unify customer profiles to deliver seamless, more profitable commerce and service experiences. Optimise margins with real-time inventory planning and insights with fashion CRM from Salesforce.
See how top brands activate data and AI with Salesforce.
Win new and profitable customers with personalised marketing.
Get a unified view of customer data across your business that helps you to acquire and retain shoppers. Leverage the power of AI to build lasting relationships through cohesive, connected moments across social, marketing, commerce, fulfilment and service.
How it works:
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Activate your customer data with Data Cloud for Marketing, powered by the #1 AI CRM. Connect and unify data from any source into a single profile. Deliver personalised marketing, commerce and service at scale with the power of generative and predictive AI.
Increase conversion with relevant engagement across email, mobile, ads and web. Marketing Cloud Engagement helps retailers make smarter decisions, faster, with intelligence built into the platform.
Foster relationships and create loyalty with AI-predictive capabilities built directly into your CRM. Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable and quickly deployable.
Build a powerful omni-channel commerce solution for fashion with these Salesforce products:
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalise customer relationships with Marketing Cloud.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI and unify all your data in a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Elevate Connected & Consistent Service
Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.
How it works:
Fuel growth with AI guidance, from shop front set-up to conversions.
Drive efficiency by empowering customers to find answers on their own terms, with best-in-class self-service experiences. But when shoppers need more, give your agents the AI-powered tools and shopper data they need to deliver personalised service — no matter the channel.
Drive efficiency and speed up case resolutions with centrally managed interactions, cases, incidents, knowledge and assets. Save your teams time automating routine tasks and end-to-end business processes. Speed up issue resolution using Einstein Bots, AI-powered chatbots, to handle common requests.
Transform your contact centre into an omni-channel engagement centre with every channel on one platform. Deliver proactive service, empower agents to personalise interactions and unlock productivity and faster time to value.
Build your customer service solution with these Salesforce products:
Service Cloud
Enables seamless collaboration between humans and AI agents, for every type of service, on any channel and across any industry.
Einstein for Service
Improve service team productivity and elevate customer experiences by integrating AI directly into the flow of work.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Slack
Bring together the right people, information and tools to drive business.
Supercharge your store and HQ employees.
Empower employees and associates with digital tools and data to effectively serve shoppers at all touchpoints. Bring online and off-line shopping together with Retail Cloud with Modern POS.
How it works:
Bring online and off-line shopping experiences together with Retail Cloud with modern POS. Digitise shops and employee tools for easy collaboration and service. Utilise data and store analytics for streamlined operations.
Retail Cloud with modern POS transforms lightweight, handheld devices into functional points of sale. Maximise every sale with retail software that has built-in AI features that help boost revenue; including AI-based voice assistant, return fraud analysis and personalised product recommendations.
Associate can deliver a memorable and personalised shopping experience with clienteling. With endless aisle, associates and shoppers can see the shopping aisle extend as they browse a full product library of both physical and virtual goods.
With Retail Cloud, associates have everything they need to complete every request and fulfil every order, with ease. View all inventory — across all business warehouses and logistic operations — in real time.
Build your customer service solution with these Salesforce products:
Retail Cloud
Unlock a unified commerce platform — and elevate the shopping experience for your customers.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform in Slack.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Einstein for Service
Use AI to boost productivity, personalise customer interactions and scale service across channels.
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Ready to take the next step with the #1 AI CRM for retail?
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Salesforce for Fashion FAQs
Retail Cloud is a cloud native POS that brings online and off-line shopping experiences together on the #1 AI CRM. It is an all-in-one point of sale software revolutionising the way in which retailers can process orders and transactions from anywhere in-store.
It’s crucial for retailers to provide a seamless shopping experience across channels, but having two distinct technology stacks - one for in-store and one for online - makes this a difficult task. Retail Cloud provides retailers with a single, unified platform that bridges the gap between online and in-store with ease. Retail Cloud software solutions enable shop associates to engage shoppers and complete transactions from anywhere in the shop via a mobile device. In addition to modern POS, the shop solutions, including Clienteling, Endless Aisle, Store Fulfilment and Shop Operations capabilities, empower shop associates and streamline and personalise the shopping experience across physical and digital touchpoints
Our portfolio of products built on the trusted Einstein 1 Platform, helps you to connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT and data teams — can augment their work to be more productive with connected data, trusted AI and the #1 AI CRM.
With fashion CRM, fashion retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem - marketing, commerce, service and IT - allowing you to focus on driving costs down and loyalty up.
Boost loyalty with connected experiences across marketing, commerce and service, delivered through the Einstein 1 Platform. Empower employees and associates with CRM for fashion brands to effectively serve shoppers at all touchpoints.
We offer a range of capabilities across the Salesforce platform for the fashion industry. Such as creating precise segments fast using natural language prompts and generative AI, Surface and recommend the products customers and maximise agent productivity with AI powered recommendations from Einstein.
Choose the retail solution that's right for your fashion business. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.
