Eighty-eight percent of leading marketers say their overall marketing’s success relies on a customer journey strategy: the personalized, seamless integration of interactions across channels, devices, and departments. Managing these complex relationships sometimes requires a little help.
The Marketing Center by Salesforce collects marketing wisdom from proven histories in email, mobile, social, commerce, and B2B strategies — and from experts in customer journeys, automation, and content. Dive into an online portfolio of research-driven, in-depth marketing content for any industry.
Here is the knowledge and advice you’ll need to help you bridge the gap between experiences across the customer lifecycle, to connect messages across every channel, and to collaborate better across your entire business.