Optimize Your B2B Marketing with Connected Analytics

Buyer behavior is changing, but is your analytics strategy keeping up? Learn three actionable strategies to bridge the divide between marketing and sales reporting, using next-gen analytics to tie cross-channel engagement directly to pipeline and revenue. During this webinar session, we will discuss:

• How changing buyer behavior is impacting the engagement metrics B2B marketers use for reporting
• Three key reporting models that support long B2B selling cycles
• The benefits of  incorporating paid media into your reporting