Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Five white dice with blue email icons on them in a row like a start and finish line. Blue background.

Blog

How To Grow Your Email List (Without Spending a Fortune)

Growing an email list doesn't take a big budget — just the right moves, made consistently.

Smiling Latin designer contacts client about online order in fashion shop.

Blog

What is White Label All About? Benefits, and Examples

Here's how to make a white-label model‌ work for your brand.

Illustration of a newspaper and magnifying glass on a blue background, signifying paid search.

Blog

Thinking of Paid Search For Your Startup? We’ve Got Tips

If you’re considering paid ads, consider these tips.

Illustration of a blue boxing glove for Direct and a red boxing glove for Indirect competitors, inside a ring with a lightning bolt in the middle, on a blue background.

Blog

Direct Vs Indirect Competitors: Spot the Differences

Every business has competitors — but not all of them look the way you'd expect.

Jessica Williams

Illustration of the timeline of icons from lead to customer, on a gradient purple and blue background.

Blog

What’s the Best Way To Follow Up With a Sales Lead?

A smart lead follow-up strategy is the difference between a closed deal and a missed opportunity — here's how to get it right.

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