Erin Hueffner, Author - Salesforce

My Background

Erin Hueffner is a writer from Madison, Wisconsin. Her career spans two decades in tech, journalism, and content marketing. At Salesforce, Erin’s work focuses on sales fundamentals and best practice content for Salesblazers. Erin has a bachelor’s degree in English from the University of Wisconsin-Madison.

Erin's latest articles

Illustration of a sales rep being coached by AI sales coach at a desk with a road leading to dollar icons on a blue background.

Blog

A Guide To AI Sales Coaching For Small Business Success

Selling is now agentic. Find out how these AI sales coaches are helping small teams win big.

Confident businessman standing on a rising arrow representing corporate growth financial success and market progress

Blog

Founder-led Sales Strategies: The Startups and Small Business Edition

What’s the fastest path to product-market fit? Try these sales strategies.

Illustration of the timeline of icons from lead to customer, on a gradient purple and blue background.

Blog

What’s the Best Way To Follow Up With a Sales Lead?

A smart lead follow-up strategy is the difference between a closed deal and a missed opportunity — here's how to get it right.

WOman at desk with sales AI agent in business setting with icons on screen.

Blog

Meet Your Digital Teammate, Hunter: Spotlight on Sales Agent

Meet Hunter — the AI teammate that fills your pipeline while you focus on closing.

Illustration of a hot to cold valve showcasing leads in a warming pipeline on a blue sky background.

Blog

Turn a Cold List Into a Hot Pipeline With These Sales Tips

With the right approach, cold outreach can turn strangers into your best customers.

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