Once you’ve completed your keyword research, you need to properly place the newly discovered search terms on your product pages. To make them perform well, you need to put those keywords in your page title, meta description, URL, and in the first paragraph of your page’s content.
A word of caution. Keyword stuffing, or putting as many keywords on a webpage as possible in order for it to rank better, not only looks odd to people who visit your site, but can also cause Google to penalize your page for bad SEO practices. While it’s important to use keywords, it’s also important to use them naturally, so focus on providing relevant, useful content for visitors that aligns with their search intent. According to Moz, search engines are using tools like AI and machine learning, which means they’re getting “closer and closer to understanding and processing natural language. So good writing (including the natural use of synonyms rather than repeating those keywords over and over and…) will take you a long way toward SEO mastery.”
When placing keywords, start with the meta description. Also known as a snippet, this is what a user sees in Google SERPs and may be one of the first considerations in their decision-making process. Make your meta descriptions unique. It will help your website rank higher. Do not copy and paste the description from other websites, regardless of how harmless it may seem to you. Use call-to-action words, such as “buy,” “try,” and “get,” or modifiers such as “cheap,” “sale,” or “online.”
A lot of ecommerce companies place special offers within their snippets, which allows them to increase the chances of a user clicking the link. For instance, you can offer a special discount to any new users who make a purchase. To get some inspiration, you can check out some of the ads on the SERPs for your keywords, which tend to have pretty interesting content. To do that, search for the keywords you’re optimizing your page for.