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Deliver profitable growth on one deeply unified platform. Equip your sales, planning, omni-channel execution, and service teams with consumer-goods AI and unified data to drive brand growth.
Discover how leading consumer goods companies are transforming into Agentic Enterprises and driving profitable growth, personalized shopper experiences, and lifelong customer loyalty.
Consumer Goods Cloud is one connected platform that brings account teams and AI agents together to orchestrate sales planning, trade management, distributor operations, field execution, and customer service with industry-specific workflows and unified data. It powers profitable brands and high-performing teams on the #1 AI platform for consumer goods.
Empower key account teams by flagging retail account deviations automatically.
Capture a holistic forecast with predicted volumes and revenue streams across new and run-rate business.
Manage the run-rate business with sales agreements from inception through renewal.
Conduct volume, cost, baseline management, and target planning from one unified customer business plan.
External data source integration enables planning at the region, customer, or SKU level by letting teams review real-time performance vs. actuals.
Review store performance and quotas with platform analytics to prioritize store visits and in-flight embedded reports for live, offline reporting.
Streamline the entire trade promotion process, saving you time and effort from generating account insights and recommending promotions to creating and sending them for approval.
Calculate, match, and measure accrued liabilities for active trade programs. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
See a visual overview of all the promotions and activities on one screen in a Gantt-like visualization with filtering capabilities of category, time range, account, and product.
Protect margins and optimize trade spend with consolidated store-level insights in Tableau Next.
Achieve real-time inventory precision and flawless fulfillment by streamlining purchase orders, automating goods receipts, auditing stock seamlessly, and reconciling data instantly.
Optimize field execution with real-time insights, configurable activity lists, and task assignments to guide employees in the field.
Give mobile employees the power to access retail execution capabilities and operational insights on the Offline Consumer Goods iOS and Android apps.
Save time, boost sales, and improve compliance with an agentic guide for every rep. Simplify scheduling, summaries, and recommendations with real-time data.
Empower service reps by creating quotes and work orders automatically.
Gain a 360 view of the activities related to an asset from relevant alerts, key milestones, to a timeline of the services performed on the asset.
Automatically route any object that can be put into a Salesforce queue directly to reps to ensure critical assignments are taken care of quickly.
Use trusted predictive, generative and agentic AI, as well as industry-specific analytics to deliver profitable growth.
Pre-built solution to integrate critical systems with Consumer Goods Cloud
Bring your internal and external data together, in real-time.
Build guided, hyper personalized digital experiences with low code.
Find the right Consumer Goods Cloud products to meet your business needs.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Learn how Salesforce delivers profitable growth.
Consumer Goods Cloud is our industry-built AI solution that allows consumer goods companies to bring B2B & B2C planning and execution together with the world's #1 AI CRM for consumer goods to enable companies to deliver profitable growth by transforming how brands collaborate with channel partners.
Companies seeking consumer goods technology to streamline sales planning and optimize execution use Consumer Goods Cloud. From key account managers to sales operations, field teams, and service teams, everyone is better equipped to grow revenue and customer satisfaction.
Like the Salesforce mobile app, Consumer Goods Cloud runs on iOS and Android.
No you do not need any other products to run it. Consumer Goods Cloud includes the best of Sales Cloud and/or Service Cloud, but it’s packed with industry-specific extra consumer goods technology like an extended data model and specialized mobile app.
Consumer Goods Cloud is comprised of 5 unique solutions: Customer Planning and Forecasting, Trade Promotion Management, Retail Execution, Consumer Goods Cloud for Sales, and Consumer Goods Cloud for Service. Select the right solution/solution combination based on your business needs.
You can access your free trial of this powerful consumer goods technology by clicking on the link below to access a 30 day free trial of Consumer Goods Cloud for Sales, Consumer Goods Cloud Retail Execution, or Consumer Goods Cloud for Service to see how you can grow your business.
You can find a detailed list of our pricing on our pricing page.
Let Agentforce take the manual work out of promotion planning. Streamline the entire process by generating account insights and recommending promotions to creating and sending them for approval.
Save time, increase sales, and improve compliance with an agentic guide for each rep. Automate visit scheduling, account summarization and product recommendations grounded in real-time field data.
Achieve real-time inventory precision and flawless fulfillment by streamlining purchase orders, automating goods receipts, auditing stock seamlessly, and reconciling data instantly.
Protect margins, optimize trade spend, and maximize shelf share with consolidated store-level insights in one place.
Calculate, match, and measure accrued liabilities for active trade programs natively in Consumer Goods Cloud. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
