Maximize Audience Engagement
Trusted AI transforms casual customers into devoted fans with audience engagement tools that build rapport, reduce operational expenses, and extend customer lifetime value. Connect on a hyper-personalized level to build meaningful interactions driven by fully-integrated audience data.
These media and entertainment leaders are optimizing personalized journeys with audience engagement tools.
Boost revenue growth by deeply understanding your audience with AI.
Create a better connection with your audience by understanding what they need, knowing what matters to them, and choosing the right times to connect. Maintain lasting connections across different segments with real-time insights and powerful audience engagement tools.
Harness data and build unified audience profiles.
Data Cloud
Activate all your audience data across Salesforce applications with Data Cloud. Empower teams to engage segments at every touchpoint, with relevant insights and contextual data in the flow of work.
Get to know your audiences through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth with audience engagement tools.
Discover the fan engagement platform that drives customer relationships and revenue. Seamlessly connect your experience with your audience data.
Deliver personalized support at scale with trusted AI.
Service Cloud
Increase customer satisfaction and reduce agent handle time with AI-generated replies on SMS, WhatsApp, and more. Use Einstein Service Replies on any channel to analyze content from customer conversations in real time. Receive AI-generated replies crafted from data from the conversation or from your company's trusted knowledge base. Enable agents to share these replies with customers with one click, or edit them before sending.
Speed up issue resolution using AI-powered chatbots to handle common requests.
Delight your customers and save your teams time automating routine tasks and end-to-end business processes.
Complete your audience engagement solution with products from across the Salesforce Customer 360.
Media Cloud
Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose built for media and entertainment.
Sales Cloud
Maximize rep productivity, unlock valuable insights across the advertising sales cycle, and automate processes and workflows on one platform to accelerate growth.
Tableau
Drive intelligent predictions and recommendations across your analytics to power data-driven action.
MuleSoft
Connect any data, system, or AI model securely and automate tasks and processes wherever they run, including in legacy systems.
Slack
Bring your people, knowledge, and favorite apps together, right where you're already working. Empower your teams to speed up processes and deliver big results with easy automation, trusted AI, and transparent teamwork.
Build the perfect audience engagment solution with our help.
Get in touch today and our experts will guide you through the process, step by step:
- Choose the right Media Cloud edition
- Add products/features needed, if not already included
- Customize the final result with apps, services, support
Everything we do at Orlando City is focused on our community. Our new mobile app helps us to do that, and also get to know our fans better, so we can offer them the best experience possible.
Bruno ScottonSalesforce DevOps Engineer, Orlando City SC
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Frequently Asked Questions
A fan engagement platform is designed to connect, interact, and build relationships with an audience, especially fans or supporters. These platforms help media and entertainment companies to create an immersive and interactive experience for fans, fostering a sense of community and loyalty. Fan engagement platforms are commonly used by sports teams, entertainment entities, brands, and gaming companies to enhance their relationship with their audience.
Driving fan and audience engagement involves implementing strategies that create meaningful interactions, foster a sense of community, and offer valuable content. Some ways to drive audience engagement include delivering personalized experiences, providing great customer service, building a loyalty platform, and giving fans exclusive access to experiences.
Some benefits include community building, loyalty and retention, data-driven insights, and social advocacy.