Salesforce unifies shopper data, marketing, AI, and commerce for mass merchants and department stores, so every interaction across apparel, home goods, and electronics feels personal, every channel is connected, and every team member starts with a complete picture of each shopper.
When your shopper data is unified across POS, loyalty, and ecommerce, your team can deliver personalized engagement that adapts in real time to every signal, across every channel they use.
Connect POS, ecommerce, loyalty, service, and digital behavior into one real-time shopper identity. Your team uses it to power personalized campaigns, your AI agents use it to act on the right signal, and every associate starts every interaction with the full picture.
Create personalized, connected experiences that grow relationships and increase customer lifetime value.
Use AI and data to deliver relevant, individualized content to each customer. Connect the entire journey across every channel.
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships at scale with Marketing Cloud.
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Create a single, dynamic view of every customer and asset by unifying all your data in real time.
Salesforce unifies your catalog, inventory, loyalty, and checkout across every department and channel, so your teams can deliver a consistent, connected experience at every touchpoint.
Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.
Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.
Increase loyalty with seamless post-purchase experiences. Service orders, fulfill faster, and simplify order routing at scale on an agile platform.
Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.
Cut costs and drive efficient growth with the customer-first order management system.
Connect everything. Automate anything. Empower everyone with AI.
Salesforce unifies purchase history, loyalty, and service context across departments so your service team and Agentforce agents can resolve WISMO, returns, and FAQs faster.
Connect every channel to create a consistent experience that delights shoppers and lowers costs.
Connect commerce and service to unify order history and customer records on a single pane of glass. Unify customer data and automate order servicing to deliver a great experience after the purchase.
Deliver proactive omni-channel service, empower agents to personalize interactions, and unlock productivity and faster time to value.
Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.
Connect everything. Automate anything. Empower everyone with AI.
Salesforce connects purchase history, loyalty tier, and AI-powered recommendations across every department at every associate's fingertips, so your team can deliver personal, informed service.
Connect stores – both to each other and corporate – ensuring smooth communication and collaboration. Enhance employee experience with better tools and boost store productivity.
Unlock insights with store-level analytics. Utilize real-time data for increased profitability, streamlined operations, strengthened vendor relationships, and delightful shopper experiences.
Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns, and more.
Unlock a unified commerce platform — and elevate the shopping experience for your customers.
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.
Make better business decisions with the world's leading data and analytics platform.
Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.
Learn how Salesforce grows revenue and relationships.
Discover insights and thought leadership for the retail industry.
Salesforce for Mass Merchants and Department Stores is the retail platform that unifies shopper data, marketing, AI, and commerce, so every experience feels personal whether it happens in-store, online, or through AI tools your shoppers already use. Built on the Salesforce platform, the #1 AI CRM.
Retailers have access to department store software that provides a single source of truth across their entire partner ecosystem, marketing, commerce, service, and IT. This allows for AI and data-driven personalized engagement and impactful interactions, helping drive costs down and loyalty up.
Department stores and mass merchants use Salesforce to unify data, marketing, AI, and commerce. Associates and AI agents work together to grow revenue and build lasting loyalty, with Agentforce activating personalization, reducing service volume, and connecting in-store to every digital channel.
We offer a range of capabilities for mass merchants with department store software. Examples include creating precise segments fast using natural language prompts and generative AI, product recommendations across departments, and AI-powered recommendations for sales and service.
Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.
