In another example from Salesforce, there are separate boards used for infographics, quotes, San Francisco lifestyle, and humor and fun. This is a great way to organize boards if you’re a B2B company that doesn’t offer tangible products.
4. Connect with your audience through repins.
Repin relevant content onto your boards. This sends a notification to the user or brand that you repinned their content, which can lead to a domino effect of sharing. The benefit is the same as it is with most social networks: You want to retweet, reshare, comment on other blogs, and interact with other users to get your name out there and create connections. On the B2B side, it’s a good idea to avoid repinning direct competitors, but repin complementary companies or a company that offers something — like a product or service — you do not.
To repin, browse Pinterest and click images that interest you. Once you click, you will see a thumbtack button. Then you choose which board to repin that item to.
5. Utilize group boards.
Create a group or collaborative board, then invite others on Pinterest to add their own pins to your group board. This is a great way to form connections while still promoting your brand as the owner of the board. Those you invite and who then contribute can bring their followers, which can help you get more eyes on your own pins. This works well for both B2C and B2B companies.
According to a Social Media Examiner article, Target saw success with these types of boards. The company partnered with a popular lifestyle blog called Poppytalk to help it bring engaging, creative, and high-quality images to its boards. As the article explains, “By establishing a collaborative board, Target was able to leverage the sizable following of the Poppytalk Pinterest account to promote the new collection.”
6. Use analytics to find top topics.
Pinning about topics that are frequently searched for and that see the most traffic is an excellent way to help build your community. You can use Pinterest Analytics to see which boards and pins are getting the most engagement, as well as audience data and repin data, all of which can help you learn which topics you should focus on.