Running the traditional email program playbook is no longer an option. Technology has changed how messages show up in the inbox, and marketers must adapt to the new normal of customers expecting 1-to-1 conversations and experiences.
Join this webinar to learn how to audit your lifecycle maturity and shift from low-impact batch sends to high-performance, behavior-based orchestration. We’ll talk through industry best practices, product innovations, and the latest news in email to help you start conversations with your customers.
This webinar will cover:
- Transitioning from batch-and-blast campaigns to behavior-based orchestration
- How AI is changing the inbox experience, and what you need to optimize performance
- How Conversational Email works, and why it will drive success in your campaigns
- The newest agentic marketing innovations from Salesforce
Featured Speakers
James Page
Senior Director, Business Consulting
Salesforce
Jordan Emmert
Product Management Director
Salesforce
Max Kiely
Product Marketing Manager
Salesforce
