Growing up, Rafael Hernandez hadn’t considered a career in technology until he touched a computer for the first time. From that moment, a passion ignited within him - he was hooked. In his career, he initially focused on web development, which led him to a role with a small nonprofit where he utilized Salesforce. Falling in love with the platform, he devoted himself to learning everything he could about it. When the nonprofit decided to transition to another CRM, Rafael remained loyal to Salesforce and found a new company. Today, Rafael holds the position of Enterprise Systems Innovation Lead at Imagine Learning where he holds on to that passion, building innovative solutions that not only drive business impact but also enhance customer experiences. With a profound understanding of the Agentforce 360 Platform, he designs resilient and scalable frameworks tailored to meet the unique requirements of each organization he collaborates with.

Through his extensive industry experience and technical know-how, Rafael is an invaluable catalyst in promoting the adoption and utilization of Salesforce at Deloitte. His contributions not only empower businesses to flourish, but also create avenues of opportunity for aspiring Salesforce professionals in Latin America. Rafael's steadfast dedication to Salesforce and his ability to drive positive change position him as a prominent figure in the Salesforce ecosystem, inspiring others to emulate his path.