For CareerBuilder, which serves both job seekers and the companies looking for their next star employee, managing leads and accounts with Sales Cloud has supported its mission of empowering employment globally.

Turbocharging that process is Data.com – a critical source for finding and understanding openings that HR departments don’t know about. “We are discovering new buyers with Data.com,” said Lindsey Nelson, VP of Productivity. “We tap into names and titles we never could before - at the click of a button.”

The Salesforce Platform has also been instrumental to helping CareerBuilder give people the skills they need to find the job they want. The Platform’s speed and flexibility has lead to the creation of niche skills training websites to help meet the ever-changing demands of the marketplace.

And to tap into the popularity of social media, CareerBuilder used Salesforce to build the Network Effect app to enable job hunters to leverage social networks in their job search.

It all adds up to benefits not only for companies and individuals, but the economy as well. “Salesforce makes it easier to see what’s going on with our customers and job seekers in this vast social world,” Donahue added. “And if we can create more jobs and simultaneously create a labor market with the skills that we need, we've done something good.”