At our core, we match the right people with the right job at the right time.”

-Matt Ferguson, CEO

Job #1: Matching companies with the right talent (with help from Salesforce)

Having the right job means feeling great about where you work and who you work with. But in an economy with over 14 million job seekers and only 3 million open jobs, helping searchers find the right one is no easy task.

Brian Donahue, VP of Sales Strategy, explains, “The heart of our business is our relationships with customers—the companies we serve by finding their next star employee. We are always looking for new ways to get more innovative with them. We found ourselves needing to get more social. That’s when we turned to Salesforce.”


The heart of our business is our relationships with customers.”


Social begins with better CRM

For CareerBuilder, which serves both job seekers and the companies looking for their next star employee, managing leads and accounts with Sales Cloud has supported its mission of empowering employment globally.

Turbocharging that process is – a critical source for finding and understanding openings that HR departments don’t know about. “We are discovering new buyers with,” said Lindsey Nelson, VP of Productivity. “We tap into names and titles we never could before - at the click of a button.”

The Salesforce Platform has also been instrumental to helping CareerBuilder give people the skills they need to find the job they want. The Platform’s speed and flexibility has lead to the creation of niche skills training websites to help meet the ever-changing demands of the marketplace.

And to tap into the popularity of social media, CareerBuilder used Salesforce to build the Network Effect app to enable job hunters to leverage social networks in their job search.

It all adds up to benefits not only for companies and individuals, but the economy as well. “Salesforce makes it easier to see what’s going on with our customers and job seekers in this vast social world,” Donahue added. “And if we can create more jobs and simultaneously create a labor market with the skills that we need, we've done something good.”


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