By exploiting analytics and building more direct consumer relationships, Moran and her IT team can predict future business needs and market trends – and plan for them in advance. “The rate of change is so fast, we need to be able to test new ideas,” said Moran. “With Salesforce, we can push the limits of what technology can do for our business and inspire the next generation of people that want to innovate.”
To maximise future innovation and digitalisation opportunities, Unilever needs to ensure its data is integrated and trusted. “We’ve created a library of adaptive and reusable integrations using Salesforce's Integration capabilities, which enables us to smartly connect our business applications around the globe,” explained Moran.
With operations in more than 190 countries, ensuring data visibility and integrity is essential – especially when there are 22 petabytes in circulation across the business. “With Salesforce, we can see where information flows to and from,” said Moran. “Greater visibility of the data highway enables us to unlock sharper insights and drive smarter actions.”