By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.
| Calculated Insights | Inform your customer of overall consumer trends by providing access to sales performance data by region, trending product sales globally or nationally. |
| Predictive Models | Build a predictive model to determine Propensity to Buy for consumers so you can pair them with the highest margin promotions based on their likelihood to respond. Use these models to test - by region for example — and inform promotion planning and execution at a local store level. |
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