Astro is holding the Einstein logo, standing in front of windows displaying Einstein AI's capabilities.

Salesforce Artificial Intelligence

Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Platform. Utilise our AI in your customer data to create customisable, predictive, and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department, and industry with Einstein.

These companies are investing in the future of work with AI solutions.

  

An image of Astro holding the Einstein logo, standing in front of an Einstein window.

What can you do with Einstein?

Drive productivity and personalisation with predictive and generative AI across the Customer 360 with Salesforce Einstein. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Einstein to solve issues faster and work smarter. Empower sellers, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.

Generate trusted content grounded in customer data.

Experience AI built into the flow of work, for any workflow, user, department, and industry.

Sell faster with trusted AI for sales. Ask Einstein to write emails enriched with customer data, generate concise summaries of sales calls, and use actionable insights to inform conversations. Use real-time predictions to guide sellers to close deals, automate sales process, and build stronger relationships with Sales AI.

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Deliver more personalised and impactful customer service experiences while boosting agent productivity. Ask Einstein to help surface relevant information during customer support interactions to solve issues faster and delight your customers. Automatically summarise case resolutions and build a knowledge base to empower agents, scale your service operations, and drive immediate value.

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Drive personalisation and productivity at scale with predictive and generative AI built directly into your marketing platform. Use insights to boost engagement, build highly personalised customer journeys and automatically customise outreach. Delight your customers with interactions powered by Einstein.

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Personalise every buyer and merchant experience with the most trusted and flexible ecommerce AI tools. Automatically generate product descriptions, recommend relevant products, and create seamless buying experiences. Innovate faster and increase conversions with Einstein.

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A product description window showing current vs. generated text. Bushes, mountains, and a bird in the background.
An Outlook window displaying Einstein's product features.
A chat window with Einstein answering a user's question about setting up WiFi.
Einstein showing a score with a tree in the background.
A product description window showing current vs. generated text. Bushes, mountains, and a bird in the background.

Build and customise a conversational AI assistant for CRM.

Einstein Copilot is a trusted, generative-AI powered assistant built into the user experience of every Salesforce application. Whether employee-facing or customer-facing, Einstein Copilot can automatically reason through tasks based on pre-built skills. Use prompts, APIs, apex, and more to customise your own AI assistant.

Deploy conversational AI assistance across your organization. Configure prompts, models, and skills to customize Einstein Copilot for your specific business needs. Enable users to engage with AI using natural language to execute tasks consumer and employee-facing channels.

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An Einstein Employee Copilot page.

Seamlessly integrate your preferred predictive and generative partner AI models into Salesforce. Train your model of choice on CRM and Data Cloud data, and use them to equip Einstein Copilot with more accurate insights and content.

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Create trusted AI experiences by designing prompts that are rich in context. Empower teams to develop, manage, customise, and templatise prompts to guide generative AI. Leverage a playground to test prompts and outputs before they are shared broadly, and use your custom prompts to customise Einstein Copilot.

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Extend Einstein Copilot with skills composed of custom actions created by Flows, Apex, prompts, and more. Equip your copilot with a menu of AI-powered, domain-specific actions that it can reason through based on your customer's needs. Skills Builder enables your copilot to automatically understand the instruction, locate the best matching skill, and execute the task.

Einstein in a hot air balloon gesturing at his generated content on how to prepare for a meeting.
An Einstein Employee Copilot page.
A welcome/start message. Hills and a tree are in the background.
A configuration page with mountains, bushes, and a butterfly in the background.
Einstein in a hot air balloon gesturing at his generated content on how to prepare for a meeting.

Deploy trusted AI on the Salesforce Platform.

Explore the benefits of AI without the risking your sensitive data with the Einstein Trust Layer, our natively-built secure AI architecture. Built on Hyperforce for data residency and compliance, the Einstein Trust Layer is equipped with best-in-class security guardrails from the product to our policies. Use AI that is ethical, safe, and unbiased, without compromising on quality.

Securely access and dynamically ground generative AI prompts with type, quality, and scope of relevant data needed to learn and provide the most reliable outputs. Merge fields with Salesforce records securely. Use semantic retrieval to bring in relevant information from support knowledge articles.

A graphic showing how Einstein uses CRM data and Trust Layer to generate content.

Protect your proprietary company data and sensitive customer data by masking it from Large Language Models. Ensure that AI models aren't being trained on your data while maintaining the accuracy and relevance. Detect PII and payment data and redact them from the prompt automatically.

A chat window with a message from Einstein reaching out to a banking customer.

Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical and humane use guiding principles for our teams to intentionally embed in the design, development, and delivery of software. Our unique ethical AI policies ensure that our products align with our principles.

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A graphic showing how Einstein uses CRM data and Trust Layer to generate content.
A chat window with a message from Einstein reaching out to a banking customer.
A graphic showing that AI is used with ethics.

The future of work is CRM + AI + Data + Trust.

AI built on trust.

AI solutions have the power to transform your business. But it can also put your data at risk. Einstein is built on a powerful Trust Layer that safeguards your company’s sensitive customer data. So you can use any AI model — and keep your data locked down tight.

Possibilities are wide open.

Einstein is built on an open platform. You can safely use any large language model (LLM). Ours, yours, or any other you choose. Salesforce Research has developed its own domain-specific LLMs. And Einstein lets you work with any model in an ecosystem of industry-leading LLM platforms.

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Everything you need to maximise ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

General Mills' Director of Brand Experience, Heather Conneran.

"The combination of AI, data, and CRM allows us to help busy parents solve the ‘what’s for dinner’ dilemma with personalised recipe recommendations their family will love."

Heather Conneran
Director, Brand Experience Platforms, General Mills, General Mills

Learn new skills with free, guided learning on Trailhead.

Einstein Frequently Asked Questions.

Salesforce Einstein is the #1 Trusted AI for CRM that delivers AI-powered predicitions and generated content. Einstein provides conversational UI for AI in every app or workflow, delivered on an extensible and trusted suite of builders for customising prompts, skills, and models on our metadata-driven Salesforce Platform. Built on the Einstein Trust Layer, Einstein enables you to benefit from AI without introducing risk, juggling different AI vendors, or locking yourself into one model provider. CRM and Data Cloud data enrich and provide context to Einstein for more accurate and relevant outputs.

Salesforce Einstein includes, but is not limited to, generative AI capabilities such as generating sales emails, customer service replies, and more.

Einstein generative AI helps businesses achieve increased productivity and reduced costs by reducing the time it takes to complete manual tasks and improving the personalisation and relevance of content. Einstein also helps companies to maintain trust with their customers by keeping their customers' data safe.

Einstein is natively embedded into the Salesforce Platform and leverages data from CRM and external applications to provide insights, predictions, and generated content directly in the flow of work.

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by BEN Group inc.