For many business owners, a common limitation for their social media marketing efforts is time. However, it’s important to remember that, just like with your customer relationships, consistent investment in your social accounts can pay dividends long term. Social media marketing helps you:
Regularly engage your existing audience
Cultivate a new following
Discover different ways to generate excitement and interest in your brand through experimentation
Therefore, you want to carve out time each week to maintain your online presence. Once you establish a regular cadence of posting and flexing your creative muscle, you’ll then want to be strategic with the topics you cover and the other brands you associate with. Often, using the right hashtags to participate in wider discussions can garner likes, follows and new sales. Hashtags are essentially keywords that follow the pound sign, #, and make it easier to find similar posts and content.
Collaborating with social media accounts that share similar values, whether they’re other brands or influencers, can introduce you to their audiences, too. Beyond brand exposure, there are ways to directly monetise your audience, including turning your social channels into instant shops. Companies also use social media to resolve customer service issues and listen to what shoppers are saying about their brand and the competition.
The moment you step into the social media world as your brand, you’ll discover conversations around your company and industry have been going on despite your absence. When people ask how social media marketing affects small businesses, the answer is obvious. Customers are already actively talking about your products, sharing both positive and negative experiences, and sometimes getting swooped up by competitors on channels such as Facebook, Instagram, YouTube and Twitter. It’s up to small businesses to get on social media and join them.
Once you get the hang of things and are posting regularly, capturing a wider fan base and converting those views into customers, it’s time to figure out how your social media efforts can complement your other marketing campaigns.