Salesforce for Transport and Logistics
Increase efficiency, customer loyalty, and agility.
With Salesforce's Customer 360, your freight and logistics business can thrive. Our integrated transport CRM platform will help you unite your teams, create compelling commerce and marketing experiences, and deliver consistent service at every moment.
Deliver excellent B2B2C marketing, sales, and commerce experiences with Salesforce.
Unify customer, partner, and employee experiences on a single platform.
Learn how logistics and transportation companies can offer personalised customer experiences, create integrated supply chains, and discover new digital workforce solutions with Salesforce's CRM.
Remove roadblocks for shippers and drivers.
Deliver seamless shipping
Gain up-to-the-minute transparency, from quoting and booking to shipment, tracking, and fulfillment.
Unify the entire shipping experience by integrating all of your systems and data onto a single platform.
1. Provide a 360-degree view of shippers and consignees.
Connect all your systems for review through a single control tower. Bring marketing, sales, service, and engagement together to find key information fast.
2. Recruit and retain shippers with intelligent engagement.
Target, attract, and acquire new customers with the right messaging. Deepen relationships with shippers across your network and identify upsell and cross-sell opportunities to increase revenue.
3. Experience more transparency throughout the shipment lifecycle.
Let shippers and consignees have instant visibility of quotes, pricing, fulfillment, tracking, and logistics. Allow customers to easily make changes and place reorders.
4. Integrate your systems into a single view.
Combine data from all your current systems of record (TMS, WMS, FMS, ERP). And get a simplified view that’s accessible to users in the office and in the field.
5. Increase revenue from new and current customers.
Target, attract, and acquire new customers with the right messaging. Stay connected with shippers, and identify opportunities to increase more revenue through upsell and cross-sell.
1. Provide a 360-degree view of shippers and consignees.
Connect all your systems for review through a single control tower. Bring marketing, sales, service, and engagement together to find key information fast.
2. Recruit and retain shippers with intelligent engagement.
Target, attract, and acquire new customers with the right messaging. Deepen relationships with shippers across your network and identify upsell and cross-sell opportunities to increase revenue.
3. Experience more transparency throughout the shipment lifecycle.
Let shippers and consignees have instant visibility of quotes, pricing, fulfillment, tracking, and logistics. Allow customers to easily make changes and place reorders.
4. Integrate your systems into a single view.
Combine data from all your current systems of record (TMS, WMS, FMS, ERP). And get a simplified view that’s accessible to users in the office and in the field.
5. Increase revenue from new and current customers.
Target, attract, and acquire new customers with the right messaging. Stay connected with shippers, and identify opportunities to increase more revenue through upsell and cross-sell.
Sales Cloud helps you upskill your reps, speed up your revenue, and scale your business.
Service Cloud allows you to automate your processes, simplify your workflows, and deploy the right agent at the right time.
Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Tableau Analytics helps your entire team find important answers and start making data-driven decisions.
Service Cloud allows you to automate your processes, simplify your workflows, and deploy the right agent at the right time.
Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Tableau Analytics helps your entire team find important answers and start making data-driven decisions.
Solution
Increase Driver Engagement
Deliver a complete driver journey from hire to retire.
1. Recruit the best drivers in the right locations.
Target and prioritise driver candidates with Tableau CRM and analyse the effectiveness of driver recruiting.
2. Support drivers with digital tools.
Help companies engage drivers and allow drivers to easily connect and request services, anywhere.
3. Onboard and train drivers seamlessly.
Quickly and accurately onboard drivers, incorporating fun and engaging driver safety training.
4. Analyse data and gain insights.
Help human resources and driver managers get insights into driver productivity, measure driver satisfaction, predict driver attrition, and take steps to retain drivers.
Target and prioritise driver candidates with Tableau CRM and analyse the effectiveness of driver recruiting.
2. Support drivers with digital tools.
Help companies engage drivers and allow drivers to easily connect and request services, anywhere.
3. Onboard and train drivers seamlessly.
Quickly and accurately onboard drivers, incorporating fun and engaging driver safety training.
4. Analyse data and gain insights.
Help human resources and driver managers get insights into driver productivity, measure driver satisfaction, predict driver attrition, and take steps to retain drivers.
Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
Sales Cloud helps you upskill your reps, speed up your revenue, and scale your business.
Service Cloud allows you to automate your processes, simplify your workflows, and deploy the right agent at the right time.
myTrailhead is a learning experience platform that helps you deliver custom, engaging learning to employees, customers, and partners.
Tableau Analytics helps your entire team find important answers and start making data-led decisions.
Sales Cloud helps you upskill your reps, speed up your revenue, and scale your business.
Service Cloud allows you to automate your processes, simplify your workflows, and deploy the right agent at the right time.
myTrailhead is a learning experience platform that helps you deliver custom, engaging learning to employees, customers, and partners.
Tableau Analytics helps your entire team find important answers and start making data-led decisions.
“With Salesforce, we can help more customers ship critical packages quickly and easily.”
Rosie Bailey
Commercial Director, Citysprint
“With Salesforce, we can empower our teams with the real-time insights and efficient processes they need to deliver a great experience to shippers and consumers.”
Elaine Kerr
CEO, DPD
Frequently Asked Questions.
What is transportation and logistics?
The transportation and logistics sector is made up of companies involved in the storage, distribution and delivery of goods. This includes freight forwarders and brokers. The transportation part refers to the movement of products, while logistics focuses on managing how the goods move through the supply chain.
What is CRM in supply chain management?
CRM stands for customer relationship management. A CRM system in supply chain management gives logistics companies a 360-degree view of each customer at every stage of their journey. Salesforce's CRM uses advanced data and tools to help logistics firms boost revenue and increase loyalty with efficient supply chain management.
What software is used in logistics?
Logistics companies use a range of Salesforce solutions. They can attract and recruit staff with Marketing Cloud, respond quickly and give price updates using Sales Cloud and Service Cloud. They can also integrate data in one place with the MuleSoft Anypoint Platform. Plus, they can optimise processes with Einstein Analytics' built-in intelligence.
