CRM (customer relationship management) is a business strategy that blends processes, people, and technology to help you attract sales prospects, convert them into customers, and keep existing customers satisfied and loyal. The goal of CRM is to learn as much as possible about each customer's attitudes, needs, and behavior to provide them optimal service and retain the relationship. Because business success is all about customers and their needs, it's difficult for companies to achieve and maintain leadership and profitability without a sustained focus on CRM.
CRM reaches into many areas within the organization, including sales, customer service, and marketing. Salesforce.com offers a technology solution for all those areas and more. With our CRM software as a service and Force.com cloud-computing platform, you can manage customers while minding your budget—a key balance to achieve in today's economic climate. Our CRM solutions also lead the way in terms of speed of deployment and time to value: Compared with conventional CRM software, Salesforce CRM can be up and running—and delivering critical business results—within 30 days. Take our risk free CRM trial now.
CRM solutions support sales and marketing to ensure that both work seamlessly together toward a unified goal: taking your business success to the next level.
With CRM solutions from salesforce.com, you can streamline and automate business processes to give all employees a 360-degree view of your customers plus insight into critical sales and customer metrics. This approach keeps everyone focused on retaining current customers and attracting new prospects.
Most important salesforce.com's CRM solutions offer award-winning ease of use and point-and-click customization. With all these advantages, there's no better CRM solution for your company than Salesforce CRM.
Web-based CRM (also known as online CRM, hosted CRM, on-demand CRM, and cloud-computing CRM) has overtaken traditional, on-premises CRM software as more and more companies opt for the benefits of cloud computing.
In today's economy, it's imperative for reps to pursue every possible sales lead, follow up on every opportunity, and ensure customer satisfaction with every interaction. Salesforce.com‘s cloud-computing, pay-as-you-go CRM model delivers these capabilities at a dramatically lower cost than conventional CRM software.
Cloud computing has the IT world abuzz. But what exactly is it, and what does it mean for CRM?
The old model of on-premises client/server CRM software is dying out, especially in times like these when companies across all industries are looking to cut unnecessary expenditures. Cloud computing is a name for the compelling strategy of delivering business software over the Internet and paying only for use rather than purchasing expensive licenses. The cloud-computing approach is moving the CRM software market to a subscription-based rather than an ownership model—freeing companies from the costs and complexities of purchasing, implementing, and maintaining software.
The widespread availability of cloud-computing CRM is enabled by a multitenant platform with a single, centrally maintained infrastructure and code base.