What is CRM?
Salesforce Customer Relationship Management technology can streamline and automate your business processes with the cutting edge, logistical advantages of cloud computing technology. Synchronisation across all channels, optimised internal collaboration and better access to proven data provide a greatly enhanced customer experience.
How is CRM going to transform your Sales and Marketing?
For sales managers, the Salesforce CRM (Customer Relationship Management) cloud apps provide real-time visibility into their team's activities, so they can forecast sales with confidence. For sales reps, CRM cloud apps make it easy to manage customer information so your sales representatives spend less time handling data and more time building relationships with customers.
For marketers, nothing is more important than tracking the sales that result from leads generated through marketing campaigns on your Web site, in email, or with Google AdWords. CRM cloud apps from Salesforce let marketers track leads and sources, route those leads to the right sales people in real time, and provide the sales analytics to see what's working and what can be improved.
What is CRM changing in the realm of customer service?
Your customers have questions about your products. Today, they might go to Google or Twitter to look for answers and only contact your call centre if they can't find what they need. To deliver stellar customer service, you need to connect all the conversations that happen on social networks with the internal knowledge your agents use every day. That way, your customers get answers fast and are happy. And it costs you less.
What is the CRM Cloud Platform?
Australia's CRM cloud apps need to be easy to use for sales, marketing, and service professionals in any industry. That's why smart companies rely on a Salesforce CRM platform that gives them complete freedom to customise CRM for their business. It's the best way to boost adoption and make sure your CRM apps are working the way you do.
What is the CRM Cloud Infrastructure?
Successful CRM customers rely on a proven, trusted infrastructure - the servers and software in a data centre - for running their CRM applications.
Salesforce software features three key characteristics:
- High reliability—uptime that exceeds 99.9%
- High performance—data access in less than 300 ms
- High security—industry certifications such as ISO27001 and SAS 70 Type II
An effective CRM infrastructure is based on multitenancy: multiple customers sharing common technology and all running on the latest release, much like Amazon.com or Google. With multitenancy, you don't have to worry about application or infrastructure upgrades—they happen automatically.
Harness the power of the cloud so your company can focus on managing CRM, not managing technology!
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