Acorn Systems Increases Inbound Lead Conversion by 400% with Salesforce

"We needed better visibility into the leads we were throwing over the fence to sales. We selected salesforce.com for its offline capabilities and its thousands of successful customers. We clearly made the right choice: salesforce.com gives us the transparency and detail we needed, and we've seen a 400 percent increase in inbound lead conversion."


Challenge
  • Needed to streamline lead management and reduce time spent on manual reporting
  • Wanted visibility into effectiveness of marketing campaigns
  • Required flexible CRM system that could also handle partner management
  • Wanted low-maintenance, Web-based application with strong offline capabilities

Solution
  • Selected salesforce.com for on-demand CRM; later upgraded to Enterprise Edition
  • Deployed nationwide to half the company in less than one month
  • Easily customized to automatically prioritize incoming leads and drive qualification process
  • Offline Edition provides data access via disconnected laptops

Results
  • 400% increase in inbound lead conversion
  • Faster lead qualification and better identification of new opportunities
  • 50% increase in sales productivity
  • Improved collaboration and trust between sales, inside sales and marketing
  • Better customer service
 
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