Salesforce Plays ‘Instrumental’ Role in Helping The GL Company Achieve More than 200 Percent Increase in Customers in Less Than Two Years

"It’s the heart of our business. From the moment staff arrive in the morning, Salesforce provides almost all the information they need to manage their activities."

Alex Sobell
Database Administrator


Challenge
  • Effectively manage customer and revenue growth
  • Overcome reliance on wide range of separate, disconnected systems used to manage relationships with customers around the world
  • Tackle loosely-coupled customer support processes and introduce formal case-by-case tracking procedure
  • Manage and accommodate growth in international markets

Solution
  • The GL Company deployed Salesforce SFA and the Force.com Platform as part of a multi-tenant CRM solution to 35 users in the UK, U.S. and Australia to unify sales, marketing and customer support operations.

Results
  • Played ‘instrumental’ role in helping the company increase customers from 60 to 200 in less than two years—a more than 200 percent increase
  • No clumsy hardware, software, or upgrades to install
  • Low total cost of ownership
  • Marketing campaign management has become significantly more effective
  • ‘Web to leads’ functionality ensured prospect data is automatically populated into Salesforce and immediately followed up
  • Helped deliver responsive, effective and professional product support, help desk, and technical support—across the lifecycle of customer support
 
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