International Flooring Specialist Creates 50 Sales Leads Per Salesperson in Campaign Generated Using Salesforce

"Amtico is a global organization and salesforce.com helps us to develop our business on a global scale.  It provides a single, high effective focal point for all our customer information."

Paul Shaw
Business Operations Manager


Challenge
  • International flooring business demands unique and customized approach to sales management
  • Replace multiple overlapping bespoke databases with single global CRM system
  • Retain customers for longer, maximize revenue per customer and ensure ongoing customer satisfaction
  • Deploy on Demand CRM system with access to prepackaged applications

Solution
  • Leading international design flooring specialist deploys Salesforce to 230 staff in six geographies to unify sales, marketing and service information. System administrators maximize the benefit from the Force.com Platform
  • Point-and-click customization of tabs, fields and workflows has led to one common sales methodology worldwide
  • Dependable, reliable and easy to use applications from the Force.com Platform allow Amtico to rapidly capitalize on added functionality
  • Over 90% login rate reflects high adoption and popularity of system among users worldwide
  • Online sample requests are processed directly from the Amtico website into Salesforce leading to the successful capture of sales leads

Results
  • The first e-mail campaign using Salesforce in Germany led to a 40% response rate and created up to 50 high quality sales leads per salesperson
  •  Automating the floor film forecasting system in Salesforce significantly improved communication and efficiency between manufacturing, sales and purchasing departments
  • Process which previously absorbed two hours per month per account manager now requires only one person and is completed in half the time
  • Enabled Amtico to instantly communicate new product offerings worldwide via electronic campaigns
  • Unified customer view enables Amtico to track sales warranties for customers with flooring warranties of up to 20 years.
  •  Availability of Salesforce on Blackberry PDA devices means sales teams are continually connected to real-time customer information
 
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