Bohler-Uddeholm Increases Employee Productivity by 10% and Realizes ROI in Six Months with Salesforce

"We needed a cost effective yet powerful CRM system quickly. After reviewing all available options, it became clear that traditional client-server CRM packages would take too long to implement and have a much higher TCO. Salesforce.com's ease of use and flexibility allowed us to get our users up and running quickly and efficiently."

Yves R. Mueller
Analyst


Challenge
  • Wanted to replace existing paper-based system
  • Needed to streamline communication to improve cross-selling and better predict market demands
  • Required full CRM functionality, but needed user-friendly system because many employees had no computer experience

Solution
  • Chose salesforce.com over SAP, Siebel, and Pivotal
  • Standardized sales, support, and marketing operations on salesforce.com
  • Completed implementation in less than a month
  • Employees took to user-friendly system immediately

Results
  • Saw a positive ROI within six months
  • Dramatically improved internal communications and visibility of support issues
  • Reallocated budget to the most effective campaigns and promotions through better analysis of marketing activities
  • Increased employee productivity by 10%
  • Reduced the ramp-up time for new hires
 
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