Mahr Increases Sales Productivity 50 to 90% in Nine Months Using Salesforce

"On average, each sales territory using Salesforce has increased its sales productivity by 50 percent in nine months. In some territories that used to rely on paper-based processes, we are experiencing a 90 percent increase in sales productivity during the same period. Mahr has definitely increased its sales effectiveness using Salesforce."


Challenge
  • Mahr had no common, central system for viewing sales opportunities, quotes, proposals, and other customer information
  • The leading global provider of measuring instruments, pumps, and bearings had minimal management insight into global and regional sales performance
  • Local territories relied on separate and fragmented sales and service systems (including ACT!, Applix, and spreadsheets)

Solution
  • Mahr deployed Salesforce and Force.com to 125 sales and service professionals in more than a dozen countries for a single, comprehensive, worldwide view of every aspect of each customer relationship
  • Salesforce can be customized in hours to meet the unique needs of users in separate sales territories
  • Mahr deployed Salesforce in five days within each territory, on average

Results
  • Sales productivity increased by 50 to 90 percent in nine months
  • Salesforce helps Mahr meet its goal of continuing to provide unrivalled sales effectiveness and high quality support
  • Sales managers worldwide now have unrivalled visibility into the activities of their representatives and the status of their pipelines
  • Mahr customers get more rewarding and consistent service
 
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