Toyota Motor Europe Standardizes on Salesforce Across Europe

Challenge

• Toyota is at the heart of global manufacturing, a company that has grown within 70 years to become the world’s second largest vehicle manufacturer. The company wanted to integrate back office systems and external sources of information regarding vehicle data 
• The company wanted to provide a purchase experience of a superior quality

Solution

• Toyota Motor Europe deployed salesforce.com’s multi-tenant, on-demand service to target, acquire, and manage day-to-day relationships with multi-national fleet customers
• Force.com platform offered the flexibility to integrate with any enterprise application or system—offering faster, easier, and more cost-effective integration
• The company chose the on-demand Salesforce application for its ability to integrate with back office systems and external sources of information regarding vehicle data

Results

• Toyota Motor Europe deployed a fully integrated European sales environment in less than three months
• The automotive company automated many day-to-day sales processes which allows its European sales territories to work together more efficiently; resulting in a substantial improvement in customer responsiveness
• Toyota Motor Europe customized the system to meet its unique needs, which enabled the company to automate many day-to-day processes
• Salesforce software-as-a-service (SaaS) solution enabled Toyota Motor Europe to provide an enhanced purchase experience