Choose the CRM you won't outgrow.
Grow faster, further and more predictably with Salesforce, the CRM 23,000+ vote #1 for SMB, mid-market and enterprise.* Scale your team's affect faster - without scaling headcount - with Agentforce supporting your employees and customers 24/7.
Start small, expand at your pace and never hit a wall. Salesforce fits your needs no matter how fast or far you grow.
Spend less time swiveling between tools and more time acquiring, selling to, and serving customers.
Build and customise agents to support your employees and customers 24/7. Agentforce autonomously handles marketing, sales and service tasks so your team can focus on high impact activities.
Turn insights into action with ready-to-use reports. Get a real-time view of your business with customisable dashboards.
Build on a firm foundation of connected support with 7,000+ app integrations, 900+ consulting and implementation partners and 21M+ Trailblazers.
Explore innovations informed by 150k+ businesses of all stages, so that when you’re ready to take the next step, your solutions are too.
Check out our free datasheet to compare which CRM is best for your business.
Source: 2024 Salesforce Success Metrics [Customers who switched from HubSpot to Salesforce]. Data is aggregated from 326 customers across 9 countries.
Watch the demo to see how Marketing Cloud gives you more flexibility, deeper insights and room to grow.
At some point, every company makes the decision. Do I think I'm going to grow? Do I think I'm going to grow big? If yes to both, go to Salesforce immediately.
Matte TaitCEO, Decimal
I've worked with HubSpot, Zoho and other CRM tools and Salesforce is the only one where I truly feel confident that I can deliver what my users want and need and what management is looking for.
Lauren SheridanSenior Salesforce Administrator, KinderCare Learning Companies
We chose Salesforce because HubSpot lacked the customisation to meet our needs. Salesforce's flexibility allowed us to create solutions that align with our business goals, ensuring seamless operations and the ability to scale as we grow.
Paul ShinVP of Marketing, B10 Energy
I found Salesforce to be far more intuitive and supportive for the sales process than HubSpot.
Lauren LinzerDirector of Solutions, Tonic
Hear from five of our SMB customers on all the reasons why Salesforce has been the right CRM for driving growth.
Try Starter Suite free for 30 days. No credit card required, no obligation, 100% free.
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See how Starter can help your business succeed today.
Over the past two decades, Salesforce has helped hundreds of thousands of customers from all segments, industries and regions to better engage with their customers. But don’t just take our word for it, Sales Cloud is ranked the #1 CRM for small business, mid-market and enterprise companies on G2. So whether you’re a small business just getting started or a larger organisation looking to accelerate growth, we have the solutions and expertise to help you to get there.
On average, small businesses implement Salesforce in just 17 days*, while HubSpot says that it takes 36 days on average to activate Sales Hub. Salesforce’s out of the box solutions, reports and templates make it easy to start quickly.
To get started implementing Salesforce, first sign up for a free trial account. Once you are ready, choose an edition and pricing plan that suits your needs.
All Salesforce licences come with a customer success plan included, but should you need additional guidance, we have enhanced support packages and thousands of Salesforce consultants and partners discoverable on our AppExchange.
*Source: FY25 Customer Success Metrics from 202 small businesses.
Customers frequently choose Salesforce vs HubSpot because they find Salesforce to be uniquely:
- Flexible, as it easily scales with your growing business. Customers vote Salesforce the #1 CRM for SMB, Mid-Market and Enterprise on G2 and say that it is more configurable with customisable pages, dashboards and workflows that ensure your CRM reflects your business, not the other way around. Whether you're starting out or scaling up, Salesforce has flexible products and plans designed to meet you where you are, no matter your industry or business stage.
- Complete with more solutions on one platform so that teams can spend time acquiring, selling to, and serving customers, not swiveling between point solutions. Salesforce ranks #1 in 164 software categories on G2 vs HubSpot's 69 categories (as of March 2025). Customers report HubSpot's missing features inform their choice to use Salesforce.
- Connected with a vast ecosystem of integrations, experts and learning opportunities. Salesforce's AppExchange makes it easy to use Salesforce with your favourite tools with 5,246 integrations vs HubSpot's 1,840 (Source: HubSpot App Marketplace and Salesforce product.appexchange March 2025). With 21M+ Trailblazers, you're unlikely to find yourself without an experienced Salesforce user on your current or future team. Of course, Salesforce evolves quickly - with our uniquely interactive Trailhead experience, you can easily re-skill and upskill anyone not yet familiar with Salesforce.
- Intelligent, as Salesforce has been pioneering AI for more than a decade. In the Sales Force Automation 2024 Gartner® Magic Quadrant™ report, Salesforce was lauded for the flexibility Agentforce allows sales ops admins, while buyers were cautioned on HubSpot's AI/ML strategy. Customers often share that they love Salesforce's out-of-the-box reports and dashboards, which play a key role in their decision to move away from HubSpot.
- Trusted with the same transparency, security, compliance, privacy and performance required for Enterprise customers made available to customers of all sizes.
Agentforce is live and in customers' hands today, empowering busineses of all sizes to scale their marketing, sales and service teams with 24/7 internal and customer facing support. Thanks to the Salesforce Trust Layer, you don't need to recreate your existing security policies for AI. With Salesforce's one-of-a-kind Agent Builder, you can easily create agents using natural-language descriptions, then lean on our technology to help you to get your agents live. As of April 2025, HubSpot's help centre warns against "sharing any sensitive information in your prompts".
Pricing starts at just $25 per user per month for Starter Suite. Pricing varies depending on the edition, number of users and add-on products. Learn more here or contact us to talk about your specific business needs and use cases.
Customers that switch from HubSpot to Salesforce take, on average, 21 days to implement Salesforce and 99% of customers that switch are satisfied with Salesforce.*
*Source: FY25 Customer Success Metrics from 444 companies.
As of March 2025, 4,674 customers on G2 rate Sales Cloud's ease of use favorably, while 1,095 customers rate HubSpot Sales Hub's ease of use favorably. No matter your level of experience with Salesforce or comfort with technology, Salesforce's unique Trailhead learning platform will help you quickly uplevel your skills and use Salesforce with ease.
