Guide to Consumer Packaged Goods (CPG)

Consumer packaged goods (CPG) are everyday items that consumers use and replace frequently. Learn more about characteristics, components and the future of the industry.

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Consumer Packaged Goods FAQs

Consumer packaged goods (CPG) are everyday items that consumers use and replace frequently. These products are essential for daily life and are commonly found in retail shops. Examples include food, beverages, personal care products and household items.

CPG examples are diverse and include a wide range of everyday items. Food and beverages, such as bread, milk, soda and snacks, are common CPGs. Personal care products like toothpaste, shampoo and deodorant also fall into this category. Household items, such as cleaning supplies, paper towels and laundry detergent, are essential CPGs. Other examples include tobacco and alcohol products, like cigarettes, cigars, beer and wine, as well as over-the-counter medications like pain relievers, cold medicines and first-aid supplies.

When discussing what is CPG, it's important to understand the relationship between CPG and fast-moving consumer goods (FMCG). FMCG refers to products that are sold quickly and at a low cost, emphasising rapid turnover. CPG, on the other hand, is a broader term that includes FMCG but also includes items with slightly longer shelf lives and higher price points.