Improve trade promotion effectiveness on the world's #1 AI CRM. Empower key account managers to streamline promotion planning, manage funds and budgets, simplify claims management and report in real-time.
Beam Suntory boosts the bottom line with optimised planning and real-time reporting on Consumer Goods Cloud.
United KingdomConsumer Packaged Goods, Beam Suntory
Trade Promotion Management allows you to transform and optimise the way you manage trade on one platform. Launch Intelligence built into the flow of work from promotion planning to funds and claims management.
Leverage an out-of-the-box, customisable and extensible CRM data model for consumer goods organisations built directly on the Salesforce Platform.
See a Gantt-like visualisation of all the promotions and activities on one screen with filters like category, time range, account and product category, time range, account and product.
Determine the best promotion to run prior execution by testing various tactics to produce an optimal cost/volume ratio.
Develop an initial trade budget to meet assigned sales volume, revenue and gross profit goals and manage that goal in your trade plans.
Determine a funding rate for a budget, ensuring a fair-share distribution of the trade budget to retailers for better control of brand and category.
Define rules to control overspending by defining whether a fund can be overdrawn in the event that promotional costs are higher than expected.
Manage claims and deductions reconciliations while streamlining settlements.
Define long-term agreements or "contracts" with your retailer including details such as margins and product rates.
Deploy a streamlined view of volume and actualised spend along with assortment analysis.
Understand the effectiveness of your trade spend to optimise your promotional ROI.
Build more effective promotions.
Purpose-built Analytics and AI for Consumer Goods Cloud
Pre-built solution to integrate critical systems with Consumer Goods Cloud.
Find the right Trade Promotion Management product to meet your business needs.
Out-of-the-box solution to help you increase profitability with improved trade.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Trade promotion management software helps consumer goods companies maximise their investment with retailers to support in-store promotion activities such as price reductions and displays.
Trade Promotion Management is a Consumer Goods Cloud product which helps consumer goods companies plan, manage, execute and analyse their trade activities and collaborate across teams with AI-driven insights to drive greater ROI from promotional investments.
Trade Promotion Management software is a fit for companies that plan frequent promotions in traditional classes of (mass retailers, grocery, drug shops, etc). If your business doesn't plan large volumes of promotions, Consumer Goods Cloud Customer Planning and Forecasting may be a better fit.
We have pre-built MuleSoftAccelerators in our trade promotion management software which integrate with your key systems like backend ERP systems. Contact your Account Executive to learn more.
TPM is the first step in managing trade and helps consumer goods companies maximise trade investments. TPO takes one step further to continuously improve the effectiveness of trade promotion strategies by optimising business goals and constraints related to current supply and promotions.
