Iconic beverage company Coca-Cola has famously kept its secret formula under wraps since its 1886 founding. While the legendary story of the elusive recipe has received a lot of press over the years, the most important driving force behind the global giant’s success is as apparent as its red and white label: Coca-Cola goes above and beyond to keep customers happy. So when Coca-Cola Germany wanted a technology platform to help take customer service to even higher levels, its choice was Salesforce.

When a company has been around as long as Coca-Cola, it sees a lot of customer service technologies and philosophies come and go. But with Salesforce, Coca-Cola Germany feels it’s found a solution that will be with the company for the long haul.

“In the past, big companies outcompeted smaller companies. But that’s history. Today, the fast companies outcompete the slow companies,” explained CEO Ulrik Nehammer. “We needed to get much faster, work on collaboration, connectivity, and scalability — and all that in a mobile context. Salesforce has been a fantastic partner and a great help for us.”