Mazabuta Group gets strategic using Salesforce
The Mazabuta Group in Indonesia is making waste management both more sustainable and profitable with the help of Salesforce. PT. Sewatoilet Indonesia is just one area of the company using Salesforce to turn a basic necessity into a thriving business. Its modern and colourful portable toilets are frequently rented for construction sites, concerts and other outside events. While demand has always been steady, the use of Salesforce has taken the business to new heights.
It provides PT. Sewatoilet Indonesia with a deep understanding of customers and helps it form stronger connections. It also enables self-service and powers new ideas.
“Salesforce has changed the way we connect with our customers and employees. It keeps us focused on what matters most and puts us three steps ahead of our competitors,” said Andri Wibowo Susilo, Managing Director of PT. Sewatoilet Indonesia’s parent company Mazabuta Group.
Smarter, more targeted sales
“We can better understand the demographics of our workforce and encourage the health and wellness of employees”
A culture of continuous success
PT. Sewatoilet Indonesia’s sales have doubled since implementing Sales Cloud three years ago. This is not just the result of more targeted sales, but the positive impact of a motivated team. Led by Robbi Cahjadi, PT. Sewatoilet Indonesia’s Managing Director and Mazabuta Innovation Delivery Team, the business has extended the benefits of Salesforce with innovative new apps and streamlined workflow. These include the My Mazabuta app which employees can use to submit annual leave requests and access the latest company news and currency rates.
Cahjadi shared that the idea to use Salesforce for more than just sales resulted from regular discussions with PT. Sewatoilet Indonesia’s two IT staff and that all development has been done in-house. “One of the first things we did was put all of our HR data into Salesforce. We can use this to better understand the demographics of our workforce and encourage the health and wellness of employees,” said Cahjadi.
All of these initiatives support employees to work more efficiently and achieve their targets. In turn, they are happy to keep building the company’s success.
Innovating to grow beyond borders
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