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Recruitment and Admissions
Exceed enrolment goals with trusted AI built directly into your marketing automation and CRM. Strengthen relationships with holistic data and tailored applicant experiences that spark action. Help recruitment and admissions teams save time with automated application reviews and one place to connect with students, families and counselors.
Higher Education institutions are increasing student enrolment by 5.5% with Salesforce.*
What can recruitment and admissions teams do with Salesforce?
Increase conversion rates with prospective students, drive applicant success and streamline the review process with trusted AI, marketing automation and predictive analytics - all built in a complete solution for recruitment and admissions.
Increase prospective student engagement with automation and AI.
Create a strong first impression with marketing automation and seamless enquiry forms that are integrated into your CRM. Help prospective students see themselves at your institution and take the next steps to apply with AI-driven personalisation that dynamically adapts to their behaviour across web, email, SMS and social touchpoints.
Give recruiting teams access to AI-powered insights directly in their flow of work. Easily identify stealth prospective students, take the guesswork out of who is likely to apply and get proactive alerts when it’s time to take action or nudge a prospect - all in one recruitment and admissions CRM.
See how prospective students are moving throughout the recruitment journey - all in one place. Work smarter with automated scoring to track progress and measure engagement across every touchpoint, without having to pull data from multiple systems.
Engage prospective students and deliver instant, personalised support throughout the enrolment journey with Agentforce. Ensure quick, accurate responses, seamless event registration and efficient application assistance. Give recruiters time back to focus in high-value interactions.
Maximise applicant success with tailored experiences delivered at scale.
Help students and families find the right schools and programmes for them - allowing them to browse, search and filter campora and programmes by location, majors, grade level and more. Display results in a list or on a map, with embedded calls to action for enquiries and information requests.
Greet applicants with a flexible experience that enables them to seamlessly start, save for later and complete applications. Use application autofill to ensure that applicants never have to enter the same information twice. And, save time with modular application components that can be reuse across different departments and programmes.
Provide outstanding support to applicants with a full-service recruiting and admissions portal. Help students find answers quickly with AI-powered chatbots, while giving valuable time back to staff. Plus, transform one-off email nudges into automated recommendation reminders that do the heavy lifting for both applicants and recommenders.
Increase admissions yield and empower admissions counselors with automated onboarding journeys that deliver maximum impact with minimal effort. With onboarding care plans that can be personalised to the needs of each student, admits will have the connected onboarding experience they need to thrive and build a sense of belonging.
Drive productivity with streamlined reviews and goals tracking.
Gain a deeper visibility of location preferences of your prospective students allowing applicants to rank their preferred locations during the application process. Use this information to streamline application reviews by campus or school, inform offer decisions, and retain more applicants within your multi-campus system.
Easily organise, visualise and automate application reviews by stage. Quickly see where applicants are getting stuck with clear visibility into each stage of the application process. Easily track the completion status for every applicant with helpful icons that automatically update as key tasks are completed.
Seamlessly review applications and supporting information from any source - including third-party application data - all in one, secure location. Make faster, more consistent and more equitable admissions decisions with helpful scoring that captures reviewer recommendations.
Review progress toward enrolment goals with prebuilt dashboards embedded in your CRM. Set predictive AI alerts to keep track of enrolment rates, measure key trends and take data-driven actions without having to switch between multiple systems.
Enhance the recruitment and admissions experience with these related products.
Education Cloud
Elevate the Education experience with the #1 CRM for learner and institution success.
Agentforce
Build and customize autonomous AI agents to support your staff and students 24/7.
Marketing Cloud
Make every moment count with data-driven communications delivered throughout the learner lifecycle.
Tableau
Boost productivity and decision-making institution-wide with AI-powered analytics.
MuleSoft
Integrate all your data, systems or AI models to transform your institution and drive lifelong value.
Data Cloud
Connect, harmonise and activate data from any system into a complete view of every constituent.
Slack
Bring students, faculty and staff together to collaborate and engage from anywhere.
Achieve your recruitment and admissions CRM goals with our help.
Get in touch today and our education experts will help you:
- Determine the right solution for your institution's needs
- Build a tailored plan to help you to get up and running fast
- Connect with use cases from trailblazing institutions
"Instead of traditional forms or even chatbots, our students have the convenience and personalised support of interacting with an autonomous recruitment agent directly on our website"
Dr. Melik KhouryUnity Environmental University, President and CEO, Unity Environmental University
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Recruitment and Admissions FAQs
Admissions and enrolment management software helps recruitment and admissions teams be more productive with seamless application reviews and one place to connect with students and families. Staff can use trusted AI and analytics throughout the admissions funnel and create onboarding care plans.
With admissions CRM, staff can create tailored applicant portals at scale, easily view and approve documents and track enrolment goals. Unlike individual point solutions, which only address a single use case or challenge, admissions CRM eliminates the pain of having data across multiple systems.
An admissions and enrolment management system can help institutions increase application rates, overall application completion and student enrolment. Instead of stitching data together across disparate systems, staff can save time with unified views of every prospective student and applicant.
Institutions of all sizes trust Salesforce to not only elevate the student recruitment and admissions experience, but also to increase staff productivity at scale. In fact, Forrester Consulting highlighted an enrolment increase and the ROI benefits of Salesforce for multiple institutions in this research.
When comparing admissions CRMs, consider whether the solution has the integrations and customisations you're looking for, a reputable user experience and ROI, trusted customer support and if the solution can grow with your needs. Outline your pain points, compare features and explore key references.
