The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.

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Build better relationships that drive growth with Marketing Cloud.

Action all your data faster with unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with trusted AI. Personalise content and offers across every customer touchpoint.

See how top brands activate data and AI with Salesforce to grow their business.


Here’s what sets Marketing Cloud apart.

28 %
increase in overall marketing ROI
27 %
increase in customer lifetime value
31 %
increase in customer engagement

*Salesforce Customer Success Metrics

Discover why Marketing Cloud is the #1 marketing platform.

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See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.

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Everything you need to maximise ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

Gartner named Salesforce a Leader in Customer Data Platforms. See why.

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Marketing FAQ

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.

Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximise efficient growth.

Marketing Cloud is comprised of five main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud are Data Cloud for Marketing (customer data platform), Personalisation (real-time next best actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics, and reporting).