AI for Marketers Course
Learn about AI for marketing from start to finish with Salesforce’s free online marketing courses. Plus, explore AI marketing certifications.
About the free marketing AI course
Trailhead offers free AI for marketing courses that are designed to help you harness the power of artificial intelligence to transform your marketing strategies. Whether you’re a beginner looking to understand the basics or an experienced marketer aiming to deepen your expertise, these courses provide the knowledge and practical skills you need to stay ahead in the digital marketing landscape.
What you’ll learn about AI for marketers
- Introduction to AI in Marketing: Gain a foundational understanding of what AI is and how it can be applied to marketing to drive better results.
- Generative AI: Discover how generative AI can create and optimise content, from personalised emails and social media posts to dynamic website content, enhancing customer engagement and efficiency.
- AI Agents: Learn how AI agents can automate and streamline marketing tasks, such as customer service interactions and personalised recommendations, to improve the customer experience and boost marketing performance.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
AI marketing training & resources
What Is AI in Marketing? A Complete Guide
Great marketing comes from strong data, targeting, content, and workflows. AI marketing makes it easier to create, maintain, and scale. Here’s how.
What is Marketing Automation?
Marketing automation is a technology that manages marketing processes and campaigns with little human assistance. Learn the basics of how marketing automation works.
What is Personalisation? A Marketing Guide for ASEAN Businesses
Optimise your marketing personalisation strategy for the ASEAN market. Discover how you can use regional data to drive engagement and scale your business.
Artificial Intelligence (AI): What It Is
Understand artificial intelligence (AI), its common use cases and why AI matters for businesses in Asia looking to improve productivity with Salesforce.
What Is an LLM (Large Language Models )?
Understand what LLMs are, how large language models work and how they support generative AI, natural language processing and business applications.
AI Marketing Products
Marketing
Optimise every step of the campaign process with trusted, purpose-built AI.
Small Business Marketing
Grow your small business faster with marketing automation on the Salesforce platform.
Agentforce
Agentforce is a proactive, autonomous AI application that provides specialised, always-on support to employees or customers. Equip Agentforce with any necessary business knowledge to execute tasks according to its specific role.
AI marketing course FAQs
An AI marketing course is an educational programme that teaches how to leverage artificial intelligence technologies, such as machine learning and data analytics, to enhance marketing strategies and operations.
It is designed for marketing professionals, data analysts, business owners, and anyone looking to integrate AI tools and strategies into their marketing efforts.
Topics include AI fundamentals for marketing, predictive analytics, personalised customer experiences, automated content generation, AI-driven advertising, and ethical considerations in AI.
Learning AI marketing is crucial for staying competitive, optimising campaign performance, gaining deeper customer insights, and automating routine tasks for greater efficiency in a data-rich environment.
Career benefits include enhanced job prospects, specialised skill development, the ability to drive innovation within marketing teams, and increased effectiveness in digital strategy roles.
Most AI marketing courses are designed for marketers and do not require extensive coding, focussing instead on conceptual understanding and practical application of AI tools.
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