Digital Marketing Course
Learn about digital marketing from start to finish with Salesforce's free online marketing courses.
About the free digital marketing course
Trailhead’s free online digital marketing courses are here to help you thrive in the digital landscape. Whether you’re new or a pro, our courses will give you the tools and knowledge you need to develop a strong marketing strategy, measure performance effectively and use AI to boost your campaigns.
What you'll learn about digital marketing:
- Developing a Marketing Strategy: Learn how to create a comprehensive digital marketing plan, set clear goals and align your strategies with business objectives.
- Measuring Performance: Discover key metrics and KPIs to track the success of your campaigns and learn how to use analytics tools to gain actionable insights.
- Using AI in Marketing: Explore the latest AI technologies and how they can be integrated into your marketing efforts to personalise content, automate tasks and improve customer engagement.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Digital marketing training & resources
What is Digital Marketing? Benefits, Types, & Tips
Discover how digital marketing can help your company reach its goals. Learn more about its benefits, best practices, and types.
What is Email Marketing? [Includes 7 types] Strategies & Tips for Success
Email marketing is the process of using email to connect with potential customers, nurture leads, promote products, and build customer loyalty. Learn more.
What is AI Marketing?
Great marketing comes from strong data, targeting, content, and workflows. AI marketing makes it easier to create, maintain, and scale. Here’s how.
What Is Marketing Analytics: A Complete Guide
Marketing analytics is the practice of collecting marketing data, analysing it across sources, and finding valuable insights. Learn more in our guide.
What is Personalisation? A Marketing Guide
What does personalisation really mean? Find out, and see examples of marketing personalisation in action.
Digital Marketing Products
Email Marketing
Power your email marketing with the #1 platform on the market. Using Email Studio, create and deliver beautiful campaigns, engage more subscribers and make the most out of every marketing dollar.
Mobile Marketing
Engage your audience everywhere with connected, AI-powered mobile marketing. Create connected moments across SMS, third-party messaging, mobile push and beyond.
Journey Orchestration
Connect multichannel campaigns with an orchestration platform that can automate every interaction and message at scale.
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