AI applications traditionally require a labor-intensive and cost-prohibitive development which prevents most companies from using AI successfully. The Einstein 1 Platform enables any Salesforce admin or developer to create, customise and deploy powerful AI CRM applications with no code and low code. In a matter of clicks, you can steer AI with grounded prompts, create copilots to complete tasks autonomously, and build new skills to extend Einstein Copilot.
The Einstein 1 Platform enables you to bring any model to deliver predictive and generative AI at scale. Salesforce partners with industry leaders in the AI space to make putting any model into production seamless with low code. Companies can also leverage their proprietary AI models on the Platform, driving actions across every line of business and industry application.
AI poses several important questions and risks when it comes to data security, privacy and compliance. The Einstein Trust Layer is deeply embedded into the Einstein 1 Platform so customer data is treated safely, no matter which AI model you are using. Our zero retention model ensures that data is never stored outside of Salesforce. Toxicity detection and data audit trails also ensure that you can prevent harmful content from reaching customers, and track what data is being used to generate results*.