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Turn your data into real-time customer magic.

Introducing Salesforce Genie, the first real-time CRM.
 
 

Discover the real-time platform for customer magic.

Bring the power of in-the-moment data to Customer 360 with the first-ever real-time CRM. With Genie, your ability to make magical experiences is unstoppable.
 

Connect

Connect all your customer data at scale, from any app, device, or real-time stream, with out-of-the-box connectors.

Harmonise

Automatically harmonise all of your data into a single customer graph.

Engage

Empower any department and any industry with unified customer profiles that adapt to their activity in real time.

Experience

Create magical experiences for your customers in critical moments when milliseconds matter most.
 
 

See real-time customer magic in action for these great brands.

 

Being a customer-first company means creating experiences that consistently earn our customer’s loyalty. Salesforce provides the single source of truth we need to connect the customer experience across every step in the journey.

Suzy Deering
Global CMO, Ford

Thanks to Salesforce, the whole path of our consumers can be more interconnected … at every point of their shopper journey via their preferred channels, including web, mobile, and in-store.

Asmita Dubey
Chief Digital & Marketing Officer, L’Oréal

We’ve seen explosive growth in recent years. By using AI and automation with Salesforce, we can better understand our data to deliver hyperpersonalised, connected, real-time fan experiences.

Marek Borowik
Head of Global Fan Engagement, Formula 1®
 

Deliver customer magic in everything you do.

 

Powerful Automation

Surface the most relevant workflows based on Genie's real-time data with Salesforce Flow.

Intelligent Experiences

Leverage Genie's unified customer data profiles to tailor experiences automatically with Salesforce Einstein.
 

Real-time Data

Harness the power of real-time data from any source to build a single view of your customers and take action across Customer 360 based on in-the-moment customer behaviour with Salesforce Genie.

Trusted Infrastructure

Genie scales as your business grows, with security, compliance, and privacy built right into Hyperforce.
 

Genie powers the first-ever real-time CRM.

 
 

Sales

Drive efficient growth with customer magic.

Use AI and automation to quickly close deals and scale productivity across all channels.

Service

Scale service with customer magic.

Connect every customer service experience in real time.

Marketing

Build real-time relationships with customer magic.

Personalise every campaign, journey, and moment in real time with connected data.
 

Commerce

Maximise revenue and make customer magic.

Deliver commerce your way — from discovery to delivery — on the platform trusted by industry-leading brands.

Platform

Build apps and automate with low-code magic.

Create custom apps, automate any process, and secure your enterprise.

Tableau

Turn real-time insights into customer magic.

Discover the world’s leading analytics platform.
 

MuleSoft

Real-time customer magic across every system.

Integrate all your systems and create magical customer interactions.

Slack

Deliver real-time customer magic from your Digital HQ.

Build relationships from anywhere, empower efficiency, and engage customers in the flow of work.

Industries

Transform any industry with customer magic.

Whether you’re in automotive, healthcare, or anything in between, get industry-specific tools to grow your business efficiently.
 
 

Salesforce Genie is open and extensible through strategic partnerships.

 

Open data access

First-party advertising

Bring your own AI

 

Still have questions about how Genie creates real-time customer magic?

See how Patrick Stokes, EVP & GM at Salesforce, breaks down the "how" behind Salesforce Genie.

Get the resources you need to get started.

 

Video

Turn data into meaningful customer moments.

See how Salesforce uses our customer data platform to reinvent how we interact with our customers.

Article

How customer data platforms (CDPs) help businesses navigate new waters.

Learn how real-time data from a CDP creates detailed portraits of every customer.

AppExchange

Supercharge your Genie real-time data strategy.

Find the right partner apps and experts to help you better engage your customers.
 
 
 
 
 

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.

 

Or call 800 1301 448 (SG), 800 967 655 (HK), +65 6302 5700 (Intl)