Identify the moments that define the customer experience, and use them to power 1-to-1 relationships.


Understand your customers with comprehensive data.

Harness all of your customer data from any source based on attributes, browsing behaviours, and purchase history to build personalised messaging.

Make every moment count.

Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.

Be prepared for changing preferences.

Continually adjust customers’ paths based on their current and predicted behaviour.


Align your message across every marketing channel.


Visualise your strategies with journey mapping.

Lay out visual customer journeys — either simple or complex — for reference and revision.

Use one voice across every marketing channel.

Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the right information, wherever they are.

Involve every department.

Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction.

Discover journey strategies and best practices for marketers.

See how CMOs can embrace the customer journey and how it benefits the entire organisation.


Act on the changing wants and needs of your customer in the moment.


Be proactive about changes in customer behaviour.

Set and maintain automated journey logic for customer engagement, decisions, random journey splits, and content tests — so you’re ready for everything.

Scale with your business.

Deliver simple or complex personalised journeys for hundreds to millions of individual customers.

Analyse to deliver the best experience.

Leverage reporting to take action on performance and changing trends.


Create a seamless experience across corporate marketing and local partner networks.


Inspire alignment with corporate brand standards.

Create branded journeys across email, mobile, and advertising in Marketing Cloud.

Empower anyone to be a digital marketer.

Share consumer journeys with owners, franchisees, advisors, or any partner.

Personalise every message.

Tailor journey content with native tools in Sales Cloud, Service Cloud, and Community Cloud.

Understand engagement with deep analytics.

Analyse individual engagement or aggregate journey data to optimise each consumer journey.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.