Discover the #1 Cloud Marketing Automation Platform

WHAT IS MARKETING CLOUD

Meet the unified marketing platform to know consumers, engage them, and personalise their experience across everything.

 

Know the customer.

Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.

Personalise with intelligence.

Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalised communications in a trusted way.
 

Engage across the entire journey.

Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale.

Analyse the impact.

Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360. Then, take action on those insights and deliver data-driven, personalised experiences across every stage of a customer's relationship with your brand.
 

Manage B2C or B2B.

Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalise on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.

Discover Distributed Marketing from Salesforce.

Connect corporate marketing with your local partner networks to ensure brand alignment.
 
 

MARKETING CLOUD PRODUCTS

Create a seamless experience across every customer touchpoint with integrated marketing tools.

 
 

Journey Builder

Build 1-to-1 customer journeys across all channels and departments.
 

Email Studio

Build personalised email campaigns with the world’s #1 email marketing platform.
 

Audience Studio

Capture and activate data from any source on a unified data management platform (DMP).
 
 

Mobile Studio

Personalise mobile interactions including SMS, push notifications, and chat messaging.
 

Social Studio

Listen, publish, and engage with your customers across social media channels.
 

Advertising Studio

Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
 
 

Datorama

Use one platform for all your marketing data, investments, KPIs, and decisions.
 

Interaction Studio

Visualise, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
 

Data Studio

Power your marketing with data from the world’s most trusted premium data ecosystem.
 
 

Pardot

Unite marketing and sales on a single platform for B2B marketing automation.
 

64%

Consumers and business buyers who say companies need cutting-edge digital experiences to keep their businesses

 
 
 

CUSTOMER SUCCESS SPOTLIGHT

Cotton On Group is a Trailblazer.

Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.”

BRENDAN SWEENEY, GENERAL MANAGER, E-COMMERCE
 
 

Join the world’s most innovative brands.

 

See why Salesforce is named a leading solution for marketers — again and again.

 

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.