Just released: 2024 Retail Holiday Planning Guide.
Get the reportSalesforce for Mass Merchants and Department Shops
Lead the future of retail by seamlessly integrating physical and digital shopping for a seamless customer experience. Unify data and use AI to elevate the shopper experience with personalised recommendations, superior service and a seamlessly connected retail environment.
See how top retailers activate data and AI with Salesforce.
Win new and profitable customers with personalised marketing.
Integrate generative and predictive AI into your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
How it works:
Enhance customer connections by personalising experiences in real time. Utilise data and AI to create individualised content throughout the customer journey to increase loyalty.
Activate your customer data with Data Cloud for Marketing, powered by the #1 AI CRM. Connect and unify data from any source into a single profile using our department store software. Deliver personalised marketing, commerce and service at scale with AI.
Create personalised, connected experiences that grow relationships and increase customer lifetime value.
Use AI and data to deliver relevant, individualised content to each customer. Connect the entire journey across every channel.
Build your personalised marketing solution with these Salesforce products:
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalise customer relationships at scale with Marketing Cloud.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Data Cloud
Create a single, dynamic view of every customer and asset by unifying all your data in real time.
Simplify and scale omni-channel commerce.
Scale commerce with confidence on the most complete department store software for retailers. With AI, simplify everything from setting up Digital Storefronts to delivering ecommerce to emerging shopper touchpoints.
How it works:
Enhance your shopper experience across all phases of the purchase journey. Utilise data and AI to drive personalised engagement that drives loyalty.
Boost revenue, scale globally and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.
Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.
Increase loyalty with seamless post-purchase experiences. Service orders, fulfil faster and simplify order routeing at scale on an agile platform.
Build your omni-channel commerce solution with these Salesforce products:
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with the most flexible ecommerce platform.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Elevate connected and consistent service.
Get to the heart of exceptional service with connected, efficient and personalised customer experiences offerings through our department store software.
How it works:
Connect experiences across channels for an exceptional shopper experience. Unify commerce and service and empower service agents to deliver personalised service to drive revenue and loyalty.
Connect every channel to create a consistent experience that delights shoppers and lowers costs.
Connect commerce and service to unify order history and customer records on a single pane of glass. Unify customer data and automate order servicing to deliver a great experience after the purchase.
Deliver proactive omni-channel service, empower agents to personalise interactions and unlock productivity and faster time to value.
Build your guest service solution with these Salesforce products:
Service Cloud
Drive productivity, reduce costs and increase customer satisfaction at scale with Service Cloud.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform in Slack.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Supercharge your store and HQ employees.
Reimagine the role of the shop and associates through the use of digital tools and data.
How it works:
Digitise shops and employee tools for easy collaboration and service. Utilise data and store analytics for streamlined operations. Power flexible fulfilment options from shops to meet customer needs.
Connect shops - both to each other and corporate - ensuring smooth communication and collaboration. Enhance employee experience with better tools and boost store productivity.
Unlock insights with store-level analytics. Utilise real-time data for increased profitability, streamlined operations, strengthened vendor relationships and delightful shopper experiences.
Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns and more.
Build your customer service solution with these Salesforce products:
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform in Slack.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Service Cloud
Drive productivity, reduce costs and increase customer satisfaction at scale with Service Cloud.
Keep up with the latest retail trends, insights and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Salesforce for Mass Merchants and Department Shops FAQs
Our portfolio of products, built on the trusted Salesforce Platform, helps you to connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT and data teams — can augment their work to be more productive with connected data, trusted AI and the #1 AI CRM.
Retailers have access to department store software that provides a single source of truth across their entire partner ecosystem, marketing, commerce, service and IT. This allows for AI and data-driven personalised engagement and impactful interactions, helping drive costs down and loyalty up.
Department shops and mass merchants can enhance loyalty with connected marketing, commerce and service experiences delivered through the Salesforce Platform. Empower employees with department store software to effectively serve shoppers across departments, channels and locations.
We offer a range of capabilities for mass merchants with department store software. Examples include creating precise segments fast using natural language prompts and generative AI, product recommendations across departments and AI-powered recommendations for sales and service.
Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees and optimising partner relationships.
