MailChimp Integration Guide

More than 15 million people use MailChimp to design, send, and track email marketing campaigns – it's become a favourite of small businesses, in particular. Integrating MailChimp with Salesforce lets you view and manage MailChimp campaign activities and subscriber lists from Salesforce, and import Salesforce contacts to MailChip. Use Mailchimp subscribers as Salesforce leads, build segments in your Mailchimp list, and easily share data and streamline communications, all to better engage your customer base.

Options for Integrating MailChimp with Salesforce

Editions: MailChimp for Salesforce requires a Professional, Enterprise, Unlimited, Developer, or Performance edition of Salesforce.

MailChimp Integration with AppExchange

  • The MailChimp and Salesforce integration allows you to start creating email campaigns from the leads and contacts in your Salesforce CRM. With the integration, it’s fairly easy to create list segmentations in MailChimp with synchronized Salesforce lead and contact records. This integration also allows you to view campaign reports, manage subscribers, create custom queries, and more.
  • Please read these MailChimp instructions for configuring the AppExchange plug-in before installation.
  • To get the AppExchange plug-in for MailChimp, visit the MailChimp for Salesforce page.

Native Integrations/APIs

  • The MailChimp and Salesforce CRM integration allows you to synchronize Salesforce leads and contacts data with MailChimp. This MailChimp KB article explains the options for integrating MailChimp with Salesforce. The article covers the AppExchange plug-in, leads, contacts, Salesforce tracking, and subscriber data.
  • Source: Help article

Third-Party Integrations

  • Zapier is a powerful tool for integrating nearly any online service with another online service. It can be used to integrate multiple systems using powerful rules and filters. MailChimp to Salesforce integrations are listed here.
  • offers a tool similar to Zapier for integrating Salesforce and Mailchimp. A full list of Automate’s Salesforce and MailChimp integrations can be found here.
  • Two other integration services work with MailChimp and Salesforce, but we have not yet vetted them, so please be careful if you decide to deploy these services:

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