How Does AI Work?

Artificial intelligence (AI) works by using computer systems that learn from data and past experiences to achieve various outcomes. Learn more.

Enterprise AI built into CRM for business

Salesforce Artificial Intelligence

Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Salesforce Platform. Utilise our AI in your customer data to create customisable, predictive and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department and industry with Einstein.

A welcome message with Astro holding up the Einstein logo.

AI Built for Business

Enterprise AI built directly into your CRM. Maximise productivity across your entire organisation by bringing business AI to every app, user and workflow. Empower users to deliver more impactful customer experiences in sales, service, commerce and more with personalised AI assistance.

Getting started with The Beginners Guide to CRM

Calculate your ROI with Agentforce.

Find out how much time and money you can save with a team of AI-powered agents working side by side with your employees and workforce. Just answer four simple questions to see what's possible with Agentforce.

Getting started with The Beginners Guide to CRM

Enable stellar service in the age of AI

You can scale your customer service with the power of generative AI on a unified foundation of trusted data. See how this technology improves efficiency and generates revenue from the contact centre to the field.

Salesforce’s Agentforce Assistant Has Arrived

Empower every employee to do more with Agentforce Assistant.

Sales, service, commerce and marketing teams can get work done faster and focus on what’s important, like spending more time with your customers. All with the help of a trusted advisor — meet your conversational AI for CRM.

Trailhead screen showing points earned

Get started with Service AI in 5 minutes.

Take our free Trailhead module to learn all about AI for service. In 5 minutes you’ll know how generative AI is changing the future of service and where to start.

FAQs

AI is the broader concept of machines simulating human intelligence. Machine learning is a subset of AI that enables machines to learn and improve from data without being explicitly programmed.

Begin by identifying a specific problem, such as automated responses to customer inquiries, and then explore user-friendly AI tools that can help you solve the problem. Many platforms offer entry-level solutions that can integrate with whatever systems you already have.

While some AI tools require advanced skills, many solutions are becoming more accessible. Platforms like Salesforce provide AI CRM features. They are intuitive and have few barriers to entry, letting you access AI insights without significant technical expertise.

Regularly review data, involve diverse stakeholders, and employ responsible AI frameworks to detect and correct bias. These measures can ensure more equitable outcomes. You’ll need to stay up to date with the latest developments as responsible AI frameworks evolve.