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Agentforce 360 for Retail
The retail platform built for every touchpoint and any AI.
Salesforce delivers the only unified, headless platform combining retail-native workflows, deep customer and business context, and AI agent orchestration — activating complete, end-to-end experiences across every channel you own and the AI your customers are already using.
See how retailers deliver success with Agentforce for Retail.
Proven results from top brands.
10
%
boost in net promoter score*
Salesforce helps improve brand equity with agent-first service*
60
%
increase in online revenue*
Agentforce Service resolves 60% of all customer enquiries without any human intervention.
53
%
increase in conversion rate*
Agentforce Commerce helps turn more shoppers into buyers.
106
stores deployed with Modern POS in just 18 weeks**
A fast, scalable rollout—without disrupting day-to-day operations.
Source: *Salesforce Customer Stories | **Janie and Jack
Build the perfect retail solution with Salesforce.
Win New and Profitable Customers with Personalised Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital storefronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.
Supercharge Your Store and HQ Employees
Empower your employees and shop associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimise Partner Relationships
Modernise your B2B customer experience. Increase productivity with AI, automation and collaboration tools that unlock speed and agility across sales teams, partners and associates.
Transform your business with retail solutions made for your industry.
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug and Convenience Shops
Transform engagement with shoppers, shops and employees all from a single platform.
Mass Merchants and Department Shops
Optimise your shops and associates to help connect physical and digital shopping experiences.
See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales and optimise campaign performance by activating first-party data.
Get the most out of your retail business with thousands of partner apps and experts.
Keep up with the latest retail trends, insights and conversations.
Playbook
2026 Salesforce Retail Playbook
Resource
Shopping Insights HQ
Report
Connected Shoppers Report
Guide
Rethinking the Loyalty Experience
Ready to take the next step with the #1 AI CRM for retail?
Watch Demo
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Retail CRM FAQs
Our portfolio of products, built on the trusted Headless 360 platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem - retail marketing, commerce, service, IT and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing and service delivered on the Headless 360 platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.
