Aussie Retail Leaders Prepare for the Holiday Shopping Season
Many retailers have already adapted to the transformed shopping experience. Here are some tips on how to sleigh the silly season.
Where to Focus Your Marketing Transformation for Success
As consumer needs and expectations continue to evolve, marketers, the custodians of customer experience, must refocus and accelerate their transformations.
State of Marketing 2016-2020: four years of marketing trends
Marketing is in a constant state of change – we don’t need to look back as far as the analogue years to see that.
4 Ways Banks Can Increase Customer Happiness With Connected CX
Four ways banks can create the connected CX their customers expect.
How AI Turns Sales Reps Into Insight Sellers
These days consumers and businesses no longer think of artificial intelligence (AI) as something from a sci-fi movie or book – that’s because AI is now part of everyday life. Just think of Netflix’s suggestion algorithm, Uber’s location algorithm and even Tinder’s matching algorithm – all business models powered by AI to help drive consumer decisions.
Four Ways Ai-Powered Tools Can Supercharge Channel Partner Productivity and Revenue
Artificial intelligence is automating and streamlining the time-consuming and complex processes associated with managing channel partners. Here’s four ways to empower your partners to boost their performance.
AI: The danger’s not the algorithm, it’s the human
I'm not concerned about AI superintelligence ‘going rogue’ and challenging the survival of the human race – that science fiction is unsupported by any scientific research today. But I do believe we have to think about any unintended consequences of using this technology.
MarTech is great, but being customer focused is better
MarTech – it’s great until it’s overwhelming. Chris Jordan shares how marketers can simplify their use of technology and data.
How AI Boosts Lead Generation, Nurture and Conversion
The Enterprise Technology Trends report unpacks how emerging technologies like AI are shaping businesses today and in the future.
5 Ways To Boost Sales Performance With AI
Artificial intelligence makes light work of the challenges faced by sales teams by automating the time-consuming admin load to make time for all-important human connections.