Infographic: What customer connection means now
The COVID-19 crisis has shifted customer expectations radically, rapidly and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.
4 of This Year’s Most Popular Webinars You Don’t Want to Miss
If you’re curious about what was top of mind for businesses in 2020, look no further than the topics covered in our most popular webinars from this year. Here’s a look back at some of the insights and stories shared by Trailblazers and Salesforce experts to take into the new year.
The New Evolution of Digital Transformation for the Insurance Industry
The insurance industry has been shouting about innovation and digital transformation for years but the reality is weighed down by legacy technology and often culturally entrenched resistance to change. Here’s how Salesforce’s acquisition of Vlocity is changing that.
New Research: What 15,600 Customers Want
New precedents have been set this year on every stage of our social, professional, private and cultural lives, and fresh examples of ‘the new normal’ have emerged nearly every week as we’ve adapted amid COVID-19.
How to Create a Customer Journey Map
A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process.
10 Can’t-Miss Salesforce Live Australia & New Zealand Sessions
Salesforce Live: Australia & New Zealand is so close we can almost taste it! The incredible line-up of experts ready to dish out their wisdom and practical takeaways is increasing our appetite for all things innovation.
5 sales tips for ‘the new normal’
COVID-19 has put true value on adaptability, patience and empathy. Sales leaders and sales reps need to find new strengths, to over communicate and continue to learn, and to rethink metrics to enable partnership. Here, Ian McAdam provides his five top tips for sales teams and leaders now – and not one of them is ‘sell sell sell!’.
The SMB Leader’s Guide To Becoming A LinkedIn Pro
With millions of members in Australia and New Zealand, LinkedIn can be a powerful tool to showcase a small business — by increasing both your profile and your company’s. Use these tips to…
GO1 shares the foundations of a great lead generation campaign
Investment is not a sign of success. It’s a sign of faith – that we’re on the right track and that we’re doing the right thing.
4 Advertising Strategies That Work in a Downturn
We’ve assembled a playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment. And it’s just a 5-minute read.