From small, self-managed companies, to medium-sized organizations and leading international corporations, CRM (customer relationship management) and contact management are the proven way to focus on what matters in business and drive results. But with a variety of CRM software options out there, how do you choose? A quick glance at CRM software review sites show why Salesforce is the #1 CRM  for businesses of all sizes.
According to industry analysts , Salesforce is the undisputed CRM market leader. As of 2017, salesforce.com was ranked the #1 CRM for the fourth consecutive year and is showing no signs of slowing down. From Motley Fool : “Salesforce continues to expand its leading market share of the global CRM industry. In fact, Salesforce expanded its "market share in 2016 by more percentage points than the rest of the top 10 CRM vendors combined,” according to the company.
Despite competition, big and small, Salesforce has grown its market share to nearly a fifth of all CRMs being used by businesses. At an estimated 18.1%, Salesforce is easily outpacing and outgrowing their largest rivals Oracle (9.4%), SAP (7.2%) and Microsoft (1.2%).

We chose Salesforce because it was very flexible and easy to customize. That was very important to us — to ensure that this became our CRM, and had our language and processes.”

- Nick Clayton, Senior Director of Global Sales, Harvard Business Publishing

Salesforce gives us a view of every facet of our customer interactions. It’s the key to continuing to grow and nurture all of our relationships and deliver on our movement and mission.”

- Zita Cassizzi, Chief Digital Officer, TOMS

Salesforce gives our investment advisors a platform to build deeper relationships and deliver an enhanced experience to their clients.”

- Brian Shenson, Vice President Advisor Technology Solutions, Charles Schwab

With Salesforce, not only do we get real time reporting, but by consolidating all of our feedback — almost 55,000 cases each year — we can get more accurate reporting, spot trends more quickly, and identify and fix issues.”

- Anthony Grieco, Senior Director, Customer Service & Transit Information, NJ Transit

When our agents contact an applicant, everything we need — all the pertinent information — is integrated nicely into Salesforce, which makes us far more efficient than if we were trying to figure things out with phone calls.”

- David Girouard, Founder and CEO, Upstart

Salesforce is a beast. As a web developer with a computer science background, I can’t help but favor programs that are built with scalability at the forefront. Salesforce allows for the ultimate customization.”

- Jonathon J., Web Developer (from G2 Crowd)

Salesforce lets us focus our teams on innovation, creativity, and deploying the best product that we can into the marketplace. It’s brought us real and significant business results.”

- Paul Cheesbrough, CIO, News International

We realized enormous gains when we replaced Lotus Notes with Salesforce: license processing increased 75%, commissions accelerated 89%, and revenue grew 40%.”

- John Johnson, Senior Vice President, Licensing for ASCAP
The reviews speak for themselves. From media groups and financial institutions to outreach organizations, product manufacturers, and services, Salesforce is the CRM choice for enterprises or small businesses looking for a deeper connection with their customers, employees, partners, data, and products like never before.
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