Jurlique is a natural skincare company with a history steeped in botany, biochemistry, and natural healing. It grows ingredients in the unspoiled hills of South Australia to create natural skincare products for markets all over the world. The company is now scaling to meet the needs of customers with data-driven experiences online and in-store. These experiences are enabled by Jurlique’s digital transformation with Salesforce Commerce Cloud.
“We’re very conscious of the changing face of retail and the need to deliver more personal experiences. Salesforce helps us connect with our customers and leverage our customer’s data to deliver a personalised experience, improving customer lifetime value,” said Fiona Moylan, Global Director, Digital, Data & ECommerce, Jurlique International.
This transformation has involved a relaunch of Jurlique’s websites to better connect with customers and make it easier for them to find and purchase products. The result is an engaging online experience that sparked double digital sales growth in Australia in a matter of weeks.
“We needed a solution that was aligned to our vision and knew that Salesforce was the right partner to set us up for the future. The support we’ve had from them and their solution architects has been amazing and they’ve become an extension of our team.”