Data Cloud platform in a ssot dashboard

Say hello to Data Cloud.

Data Cloud, the only data platform native to Salesforce, unlocks and harmonizes data from any system — so you can better understand your customers and drive growth.

Data integration FAQs

Data integration is the process of connecting data from various sources. This enables organizations to consolidate information from different systems, providing a comprehensive dataset for analysis and operational use.

It provides a complete and consistent view of information, eliminates data silos, improves data accessibility for all users, enhances overall data quality, and supports more accurate and efficient decision-making across all business functions and departments.

Common methods include Extract, Transform, Load (ETL) and Extract, Load, Transform (ELT), which involve moving and transforming data. Other approaches include data virtualization for real-time access and data streaming for continuous integration needs.

It improves operations by eliminating fragmented data, automating data flows between systems, reducing manual effort and errors, and ensuring that all applications and reports operate with the most current and consistent information available.

Challenges include managing the complexity of diverse data formats, ensuring robust data security during transit and at rest, maintaining high data quality across integrated sources, and overcoming issues with legacy systems and their connectivity.

Yes, real-time data integration allows for immediate synchronization and availability of data as soon as it's generated. This capability is crucial for applications that require up-to-the-minute information, such as fraud detection or personalized customer experiences.