By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.
| Calculated Insights | Combine customer Lifetime Value (CLV) scores with energy consumption, connected asset data with churn rates, average order values and customer acquisition costs Aggregate Events - high bill, connected assets enquiry, marketing messaging/adds, call centre related enquiries |
| Predictive Models | Predict upcoming spikes in energy consumption based on historical usage and weather or other market-related data. Leverage usage, appliance and building data to create models that recommend next-best actions for customers' energy utilisation. |
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