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Agentforce Summit
Agenda
Sessions, Breakouts and Networking
All times listed in AEST.
Agenda subject to change.
8:00 a.m.–9:00 a.m.
Registration and Breakfast
Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day.
After registration, join us for coffee, morning tea, and networking before the Keynote begins.
9:00 a.m.–10:00 a.m.
Keynote Room
Main Keynote – AI at Scale: How Agentforce Transforms Customer Engagement and the Future of Work
Join Salesforce leaders to learn how humans with agents are driving customer success together – all with Salesforce's values of Equality and Customer Success at the core.
10:00 a.m.–10:45 a.m.
Keynote Room
Innovation and Product Roadmap: Getting AI to Work for You - Integrating Agentforce with Your Data, Controls, and Business Processes
From cloud-first to digital-first, and now agent-first, business leaders are always evolving. Discover how industry leaders are building for AI while delivering on business outcomes.
10:00 a.m.–10:45 a.m.
Breakout Room
Data to Action: AI and Agents for Next-Gen Marketing
Turn data into real-time, personalised experiences using AI, agents, and Data Cloud for Marketing to drive smarter engagement, automation, and next-gen customer engagement.
11:15 a.m.–12:00 p.m.
Keynote Room
Activate your Data with a Modern Platform Architecture
Join us in this session to learn how Data Cloud's modern data platform architecture, featuring Zero Copy, can securely transform your data strategy, data governance and ROI. Discover how to unify and activate real-time data across Salesforce, data lakes, data warehouses and business applications – keeping it current and ready for AI agents.
11:15 a.m.–12:00 p.m.
Breakout Room
Deliver Proactive and Personalised Service with Data Cloud
The future of Customer Experience should be proactive, and not reactive. Learn how to personalise all customer engagements from start to finish with the power of Data Cloud.
12:00 p.m.–1:00 p.m.
Lunch
Enjoy lunch provided and network or relax in the Campground.
1:00 p.m.–1:30 p.m.
Keynote Room
3 Pathways to Agentic Success in your Organisation
Discover the 3 essential pathways – technology, strategy, and people – for successfully incorporating a digital workforce, as learned from thousands of global customers. This session provides a practical framework to identify your starting point and the crucial conversations that will build momentum and confidence in your organisation.
1:00 p.m.–1:30 p.m.
Breakout Room
Transform Productivity with Agentforce for Every Employee
Your employees deserve intelligent agents available where works gets done. Join us to learn about Agentforce for employee use cases and how you can build task specific agents for your team – all with the flexibility to scale as your business needs.
1:40 p.m.–2:10 p.m.
Keynote Room
The Future of AI - Accessible & Trusted
Agents and AI are changing the world around us and unlocking new possibilities. Hear from industry experts across ethical, accessible, and trusted AI on the power and potential of this transformational technology. Discover best practices you can take to your business to build agents that are truly for everyone.
1:40 p.m.–2:10 p.m.
Breakout Room
Build a Trusted Data Foundation for Sales Growth with Data Cloud
Join our session to explore how to unify your sales data and utilise AI for sales-driven growth with Data Cloud.
2:40 p.m.–3:30 p.m.
Keynote Room
Closing Keynote: Bringing Everyone Along in the Agentic Future
As we live through the biggest technology transformation of our lifetime – humans and agents working together – we have an important moment to ensure we are bringing everyone along. At Salesforce, equality is a core and longstanding value – and in this agentic era that means creating equal access to the opportunities and skills needed to succeed in this new chapter. Hear from a special guest speaker on how equality, reskilling, and innovation come together to create an agentic future for all.
3:30 p.m.–4:30 p.m.
Networking Reception
Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.
Hands-On Workshops
All times listed in AEST.
Agenda subject to change.
10:00 a.m.–10:45 a.m.
Murphy Theatre
Build Your First Agent with Agentforce
Get your Agentblazer journey started by building a Service Agent with Agentforce! This guided workshop with our experts will develop your skills and understanding of the platform. Catering to both beginners and experienced users, join us for sessions running throughout the day – please bring your own device to participate.
11:15 a.m.–12:00 p.m.
Murphy Theatre
Introduction to How Data Cloud Powers Agentforce
Data Cloud is central to Agentforce, bringing together structured and unstructured data from a multitude of sources in real time – in this workshop, you will combine harmonised data and generative AI to create powerful interactions and automations. Catering to both beginners and experienced users, join us for sessions running throughout the day – please bring your own device to participate.
12:45 p.m.–1:30 p.m.
Murphy Theatre
Build Your First Agent with Agentforce
Get your Agentblazer journey started by building a Service Agent with Agentforce! This guided workshop with our experts will develop your skills and understanding of the platform. Catering to both beginners and experienced users, join us for sessions running throughout the day – please bring your own device to participate.
1:45 p.m.–2:30 p.m.
Murphy Theatre
Introduction to How Data Cloud Powers Agentforce
Data Cloud is central to Agentforce, bringing together structured and unstructured data from a multitude of sources in real time – in this workshop, you will combine harmonised data and generative AI to create powerful interactions and automations. Catering to both beginners and experienced users, join us for sessions running throughout the day – please bring your own device to participate.
